Welcome transition tile market imported brands face a major adjustment

"This year will face a reshuffle imported brands and major adjustments in product style, design stores and showrooms , etc. will be a big adjustment and improvement ." Binder Building Materials Co., Ltd. , Zhongshan City, imported tiles , marketing director Zeng Hui said. The company agents operating Novartis Bell , Pune Virginia , boats were , Foluogesi , Gold, Platinum Riley , AB tile and many other brands of high-grade imported tiles , Zeng Hui on Chinese imports of ceramic tiles have a deep understanding of the market stone coated steel roofing tile.
Our country is the world's largest ceramic tile manufacturing , consumption and exporting countries, according to China Building Sanitary Ceramics Association Miao Bin, Secretary General revealed that in 2012 China's ceramic tile production in the year more than 80 million square meters, an increase of approximately 2-3 % ceramic tile exports this year is estimated to exceed 1.1 billion square meters , an increase of around 10% , exports accounted for about 12 % of annual production . Industry insiders, China has a history of five thousand years of ceramic , the rapid development in recent years with the real estate , Italy, Spain imported tile brands, such as bees , spiders, Ya Su Li, Versace, Amy , Prius , etc. have entered the Chinese market share tile high-end, on the other hand , if Dongpeng, Nobel , Marco Polo , the Mona Lisa and other domestic brand rapid rise in technology, production capacity and science and technology rapidly catching up with the international advanced level stone coated steel roofing tile.
In 2013 , Dongpeng , Marco Polo has changed brand slogan , proposed to build the world's brand business goals , and recently the reporter learned that the imported brands face a major adjustment this year , China's domestic enterprises have tile from selling products to build brand licensing enterprise -depth development of "transformation " is becoming in 2013 the most important Chinese tile market footnote stone coated steel roofing tile.
Chinese high-end market was imported ceramic tile tile occupies less than 1%
Imported tile tile -end market monopoly , has been public awareness of Chinese high-end tile field impression, and reporter learned that was not the case .
In the Jockey Club home, the reporter saw GET, insurance benefits , majestic , Virginia Gardner , Na Fensha nearly 10 brands of imported brands in the shopping guide area under the heading under which the ceramic directory includes a simple one , Europe God Snow , Dongpeng, specifically , Bode , hawks , nearly 20 local brands . Local high-end multi- brand tile average price of about 300 yuan / piece top to bottom , while the price of imported brands more in the 600-1300 yuan / piece range. From a price perspective , the market price of imported ceramic tile tile expensive than in local , while this part of the high-end imported tile market share occupied is still far less than 1% of the entire tile market in Guangdong Ceramic Association, Chen Wan said that removing the high price understand the scope of the high-end market, China's overall high-end mainstream market is still dominated by local tile " imported tiles occupy only a very small part is a complementary position stone coated steel roofing tile."
In addition, China's domestic tile in the high prices, high -grade tile areas have begun to force, " ceramic stone in recent years, China 's original products, decorative effect is obvious , the products are sold to more than 1000 yuan / piece, or even a few thousand dollars of the price . " Mona Lisa corporate planning department deputy director Yang Xiaolin representation .
2013 face a reshuffle imported tile retired ?
To three high ( high quality, high grade, high prices ) received by the market , consumers of imported tiles consistent impression , and this situation may be about to change stone coated steel roofing tile.
Building Materials Co., Ltd. , Zhongshan City, Binder imported tile Zeng Hui , director of marketing , said this year will usher in a reshuffle imported tile period. " Five years ago, European pastoral style tiles are very popular in China , and now has become the past ." Zeng Hui said xenophilia tiles imported consumer psychology is an important reason for popularity , and with the rich , the more they go abroad see more foreign products , increasingly aware of the gap between the various types of tile products stone coated steel roofing tile.
Expensive imported tiles in the design, "There are many imported tiles used in the home after 10 years still feel timeless , very engaging ." 2013 , imports of ceramic tiles in the style of products, stores and showrooms design and other aspects will strengthen the building to the domestic sales of imported tiles to work with Italy , Spain and other countries of origin of the design style and popular element exactly. In addition, imported tile sizes smaller , "little brick " the high cost of bricklaying , agents ignore brand awareness, brand awareness is not high , so that the face of increasingly sophisticated imported ceramic tile tile Chinese consumer market has gradually become " incompetent force stone coated steel roofing tile."
Development of immature, is Zeng Hui development in China for imported tile conclusion , according to him currently imported tile priced at 300-3000 per month, for the people the impression that no longer exists only in the top -end market. Covering high-end market , seems to be the goal of imported tile agents , "We want to gradually downward from the top of the pyramid of consumption Nobu stone coated steel roofing tile."
Imported tiles dispute with local tile : a literary and practical Competition
Imports into the tile store, consumers may want to ask a question is this: China's domestic and imported ceramic tile tile What's the difference ?
Marco Polo , the Mona Lisa , and other executives have said the current Dongpeng local Chinese tiles in wear resistance , water absorption and other physical properties and production processes basic flat with foreign technology , and even in some areas such as tile thinning areas have their own advantage. While local and imported ceramic tile tile compared to the lack of design is often inadequate stone coated steel roofing tile.
"China's real estate development and urbanization spawned a huge Chinese tile market , demand continues to expand so that domestic enterprises in the early stage of development even more hype than 10 years ago , the pursuit of production, " Guangdong Dongpeng Holding Co., Ltd. Liang Hui speak. Companies focus on product quality improvement , enough compared with the imported tiles . Currently, the popularity of imported tiles , mostly Italian , Spanish imports . Imported glazed tile and more sales , while the prevalence of earlier tiles and antique brick tiles have long been home to catch up on the high cost of similar products on the competitiveness of the local tile self-evident stone coated steel roofing tile.
Reporter visited learned that China's domestic and imported ceramic tile tile in the category were significantly different. HKJC home saw Jin Tao , Marco Polo , ICC tiles sold mostly polished tiles, porcelain tiles based, while imports are mostly semi- parabolic tile , all matt and imitation wood and other products. Zeng Hui said that the current domestic consumption significantly different aesthetic and abroad , in the future, as Chinese consumers aesthetic perspective transformation , the design will China put forward higher requirements stone coated steel roofing tile.
Exhibitors Bologna force local enterprises build a world brand
In fact , local brands have turned the brand internationalization. The past two years , local brands frequent moves , aimed at achieving the same stage with international brands . 2013 , Dongpeng , Marco Polo has changed brand slogan , proposed to build the world's brand business goals . In October the upcoming Bologna exhibition is currently the ceramic tile industry is another goal. As the world's ceramic industry event , exhibitors not only to show the world 's leading technology , it is resource-seeking contact with the world 's leading enterprise synchronous development possibilities stone coated steel roofing tile.
Marco Polo general manager Gong Zhiyun said , "Now the domestic enterprises in Spain and Italy, these international exhibitions at the lack of visibility in fact not . Chinese manufacturing cost advantages, this certainly is the core, and now the product quality with Italian , Spanish companies are not compared there will be much of a gap , and now there are some unique differences in product design , texture , color , etc. We are now a year are related to the Italian design company, purchased directly firsthand design information , product color can be maintained with the international synchronization. in fact, Italy, Spain, designed in cooperation with the manufacturers also , before we could see them at the show is a new thing , we know that the second year he was going to buy this design documents do , and now our long-term and stable cooperation , Italy show in September , when in fact we launch new products are also listed simultaneously as a . " design information through the purchase of first-hand , Marco Polo want to design with Italy and other famous enterprises to show the same taste, to compensate for local and imported ceramic tile tile in contest the only short board stone coated steel roofing tile.
It is reported that ginseng family Bologna exhibition Chinese enterprises are not many . Eagle 15 years ago has been exhibiting , 2012 champion tiles, CIMIC finalists exhibition, 2013 Mona Lisa tiles also will participate in the Bologna exhibition. Foreign high-end exhibition of Chinese enterprises in the past two years to increase the figure , is the enterprise out of the " heavy manufacturing, light brand" development , focusing on design , build brand for a century , this is China's domestic enterprises to the world stage tile era miniature stone coated steel roofing tile.