China's ceramic industry is facing severe challenges

In recent years, China has undergone tremendous changes ceramics , although the yield for 10 consecutive years, ranking first in the world , but compared to the level of advanced countries the gap is still large , at best, can only be " processing center " , from the " World Manufacturing Center" there considerable distance , after joining the WTO , Chinese enterprises will face more brutal , intense competition, lower tariffs after he was faced with more complex non-tariff barriers that technical barriers stone coated metal roofing tile.
 China Building Ceramics face a severe test in particular in: in the ceramic industry chain, research and development → Buy → Production → Sales → service , is currently in the value of high-end research and development, design and sales ( exports ) , which is precisely the domestic construction ceramic enterprises weaknesses ; China building Ceramics lack of brand-name products with independent intellectual property , it affects China building and sanitary ceramics in the world position ; majority of Chinese enterprises in the production of building ceramics , the lack of scientific and strict management, due to environmental pollution serious and high production costs, but also seriously affect the economic efficiency of enterprises stone coated metal roofing tile.

However, from another perspective, the Chinese building ceramics industry in the future , the market's strong demand , will still need the stable development of China's ceramic industry - in the long run real estate development and investment will continue to grow, according to incomplete statistics , in recent years, only towns each year more than 300 billion yuan investment in real estate development , housing completed in an area of ​​150 million square meters , with living conditions in rural areas gradually improved, the demand for ceramics will remain at a high level. Over the next decade , or even twenty years , China's domestic market, strong demand will continue to ensure the stable development of China's ceramic industry stone coated metal roofing tile.
Development of the industry
In recent years , pottery making from the east and Foshan and other high-grade ceramic focus areas to the national migration ; quality building ceramics enterprises migrate through the industry to accelerate regional distribution of industries , while the migration of high-quality building ceramics enterprises has also led to new pottery producing areas from the low ceramic production to high-grade ceramic production upgrade. Nationwide building ceramic transfer , expansion, re-layout has also led to the development of ceramic industry in the country stone coated metal roofing tile.

Tile market has always been competitive , market and domestic brands of imported infighting is not a secret , however, has been imported tile firmly occupy the mainstream position . Recently Guangzhou there came a voice of concern , Zhongshan City Building Materials Co., Binder imported tile Zeng Hui , Director of Marketing , said : "This year will face a reshuffle imported brands and large adjustments in product style , stores and exhibition design and other aspects will be a big adjustment and improvement stone coated metal roofing tile. "
Our country is the world's largest ceramic tile manufacturing , consumption and exporting countries, according to China Building Sanitary Ceramics Association Miao Bin, Secretary General revealed that in 2012 China's ceramic tile production in the year more than 80 million square meters, an increase of approximately 2-3 % ceramic tile exports this year is estimated to exceed 1.1 billion square meters , an increase of around 10% , exports accounted for about 12 % of annual production stone coated metal roofing tile.
In 2013 , Dongpeng , Marco Polo has changed brand slogan , proposed to build the world's brand business goals , and recently the reporter learned that the imported brands face a major adjustment this year , China's domestic enterprises have tile from selling products to build brand licensing enterprise -depth development of "transformation " is becoming in 2013 the most important Chinese tile market footnote stone coated metal roofing tile.
Tile market or major reshuffle
From a price perspective , the market price of imported ceramic tile tile expensive than in local
Occupy the high-end market share of imports of ceramic tiles is much less than 1% of the entire tile market , Guangdong Ceramics Association Chen Wan said that removing the category of high -end price to understand market, China's overall high-end mainstream market is still dominated by local tiles , " imported tiles occupy only a very small part is a complementary position ." in addition, China's domestic tile in the high prices, high -grade tile areas have begun to force, " ceramic stone in recent years, China 's original products, decorative effect is obvious , the products are sold to more than 1000 yuan / piece, or even a few thousand dollars of the price . " Mona Lisa corporate planning department deputy director Yang Xiaolin representation stone coated metal roofing tile.

From the construction ceramics industry as a whole , the market is still much room . Although the construction ceramics in Europe is already a "sunset industry ", but in China or a " sunrise industry " , there will be a great development. U.S. financial tsunami on China Ceramic Industry influential , but did not imagine so big , not so terrible . China Ceramic Industry is fully capable of easily crossed this economic crisis , as China's building ceramics industry to further improve the environment , the industry as a whole will also be further improved stone coated metal roofing tile.