CHINA STONE VENEER
related news
A sunrise industry possess the
characteristics are the following : the emerging industries, sectors, the
development of faster , higher profits , the market demand and broad
development prospects . Control point of view , China's exterior insulation
industry is undoubtedly a sunrise industry .
1, the CHINA STONE VENEER market there is a lot of gaps.
Building's exterior wall is the beginning of the last two years the popularity of an industry , except in municipalities, provincial capitals and other economically more developed cities , the state began a mandatory requirement for residential and public buildings must be energy-saving insulation , the country most of the ground level and ground level below the city has not explicitly requested . In the capital city and other places, many places have just begun to respond to the national policy to promote energy-saving insulation , most of the country , there are still gaps in the market . Even Beijing , Tianjin has spread outside the building insulation of the city, the market competition has just started , is still in the early stages , the competition is not too intense.
2, the industry lacks well-known brands.
In the exterior wall development more than a decade , the entire building exterior insulation industry has been in a minor state enterprises fragmented , with little regard for the technology market communication . Thus far , the industry has not a well-known national brands, most manufacturers only in their own regional sites for marketing , only a handful of companies considering investment for the country . For those who want to enter the industry , and in this expand their businesses, there are not many strong competitors, undoubtedly easier to come out on top .
3 , lower barriers to entry .
After the introduction of national energy efficiency standards , the relevant state departments and industry began to standardize the Uniform Building exterior insulation standards. Earlier , China's external wall insulation industry has been using the enterprise and local standards, countries do not form a specific national standards and technical specifications .
Building's exterior wall is a system, including insulation materials, mortar, mesh, riveting firmware and many other products. Existing building insulation manufacturers , some merely producing insulation mortar, and then supporting other manufacturers products such as insulation material to form a thermal insulation system . In fact , insulation mortar production equipment, which is similar to cement mixers and the like equipment, technology lies formula. As can be seen from the status of the industry , external wall insulation industry is now very low barriers to entry , the market is still quite a mess . For the believer , " The start of both " in our part of the business owner , this is a very favorable opportunity to enter .
Enterprises bigger and non- overnight of power, building exterior insulation industry market opportunities by many paint companies caught. In the last three or four years , the influx of nearly one thousand enterprises exterior wall paint industry . With original paint works channels , cooperation with developers and other project users ; also some enterprises, geographic taken by way of joining the cooperative factories to expand the market ; there are some companies have adopted in the development of all agents, distributors way expand market share. But generally speaking, the enterprise marketing tools over a single, integrated marketing capabilities lacking in the investment is still a " shopkeeper " and wait for dealers door, the dealer 's marketing is also lack of guidance , assistance and management .
1 , the establishment of CHINA STONE VENEER technical advantages
In recent years, the emergence of external wall insulation industry many products, there are polystyrene board, insulation mortar , hollow glass beads, nano-materials, extruded sheet , polystyrene particles , thermal insulation coatings , etc., they each have their own strengths. Since the state has not yet formed a unified technical standards, these insulation materials manufacturers are producing according to their own standards , is difficult to determine which one is better . Overall, external wall insulation system is not complicated, basically a " one-third of seven product design and construction ," exterior wall construction process to ensure the quality of accounting for a large proportion. As a new cut of the enterprise, if not understand technology, and technical experts, for example, can employ well-known universities, national building units of experts to do the building's exterior wall technology consultant , is also available from the existing building exterior insulation Enterprise " dig " talent, but in order to long-term development of enterprises , companies still have to focus on technology research and development, because our country compared to exterior insulation systems abroad, there is a big gap in technology, we still have much room for development . If an enterprise has the strength , might even be considered peer companies and foreign cooperation , joint venture or hire foreign technical experts , which can greatly improve user confidence , build their own corporate brand .
2 , investment diversification
External insulation project investment is allow enterprises distress, business personnel alone is difficult to find the right dealer . Since EIFS is a sunrise industry, distributors are concerned about this industry is very much along the exterior wall coating paint companies can work on the channel , looking intent dealer. Also, you can carry out investment in other ways : First, make full use of network technology to first establish their own comprehensive website and website links with industry , the proper conduct of network marketing in the building materials industry websites link ads or investment announcements ; the second is associated with a number of building materials industry magazine investment, while investment can be in brand promotion ; Third, to take part in building energy-saving insulation materials or with related exhibition, looking intent customer or dealer. Marketing investment is the first step to complete , which determines the subsequent marketing situation is very important.
3 , pay attention to the layout factories
Currently , the insulation also have some regional companies , with external insulation development of enterprises, companies will consider national regional marketing issues , which involves the establishment of plants, of soldiers layout problem .
Often, the most common way is to join up branch , which could expand the market and earn technology transfer fee , but after the establishment of plants , mainly by franchisees operate independently , the lack of effective marketing franchisee support , may cause a variety of problems. In severe cases , even cause damage to corporate reputation , is not conducive to long-term development . In general, companies can marketing strategy, development trend , consider and local joint venture , joint stock company , technology and brand shares, through the interests of the two sides closer together , work together to build the corporate brand .
4 , branding
Companies only do the brand to establish early in the plant 's long-term development goals, each subsequent marketing activities should be carried out around this goal , in order to grow as large enterprises. In the building's exterior insulation industry , the best brand positioning is to build the brand 's image as a technical expert , so be sure to spread the brand positioning to spread around this , around the industry magazines and industry websites publish some technical soft paper , in conjunction with certain brand image advertising . Taking into account the relevant building insulation and national authorities held public relations activities , and strive in the industry to form a certain influence is a better communication strategy. Of course, the specific brand communication plan according to the resources and strength to develop .
1, the CHINA STONE VENEER market there is a lot of gaps.
Building's exterior wall is the beginning of the last two years the popularity of an industry , except in municipalities, provincial capitals and other economically more developed cities , the state began a mandatory requirement for residential and public buildings must be energy-saving insulation , the country most of the ground level and ground level below the city has not explicitly requested . In the capital city and other places, many places have just begun to respond to the national policy to promote energy-saving insulation , most of the country , there are still gaps in the market . Even Beijing , Tianjin has spread outside the building insulation of the city, the market competition has just started , is still in the early stages , the competition is not too intense.
2, the industry lacks well-known brands.
In the exterior wall development more than a decade , the entire building exterior insulation industry has been in a minor state enterprises fragmented , with little regard for the technology market communication . Thus far , the industry has not a well-known national brands, most manufacturers only in their own regional sites for marketing , only a handful of companies considering investment for the country . For those who want to enter the industry , and in this expand their businesses, there are not many strong competitors, undoubtedly easier to come out on top .
3 , lower barriers to entry .
After the introduction of national energy efficiency standards , the relevant state departments and industry began to standardize the Uniform Building exterior insulation standards. Earlier , China's external wall insulation industry has been using the enterprise and local standards, countries do not form a specific national standards and technical specifications .
Building's exterior wall is a system, including insulation materials, mortar, mesh, riveting firmware and many other products. Existing building insulation manufacturers , some merely producing insulation mortar, and then supporting other manufacturers products such as insulation material to form a thermal insulation system . In fact , insulation mortar production equipment, which is similar to cement mixers and the like equipment, technology lies formula. As can be seen from the status of the industry , external wall insulation industry is now very low barriers to entry , the market is still quite a mess . For the believer , " The start of both " in our part of the business owner , this is a very favorable opportunity to enter .
Enterprises bigger and non- overnight of power, building exterior insulation industry market opportunities by many paint companies caught. In the last three or four years , the influx of nearly one thousand enterprises exterior wall paint industry . With original paint works channels , cooperation with developers and other project users ; also some enterprises, geographic taken by way of joining the cooperative factories to expand the market ; there are some companies have adopted in the development of all agents, distributors way expand market share. But generally speaking, the enterprise marketing tools over a single, integrated marketing capabilities lacking in the investment is still a " shopkeeper " and wait for dealers door, the dealer 's marketing is also lack of guidance , assistance and management .
1 , the establishment of CHINA STONE VENEER technical advantages
In recent years, the emergence of external wall insulation industry many products, there are polystyrene board, insulation mortar , hollow glass beads, nano-materials, extruded sheet , polystyrene particles , thermal insulation coatings , etc., they each have their own strengths. Since the state has not yet formed a unified technical standards, these insulation materials manufacturers are producing according to their own standards , is difficult to determine which one is better . Overall, external wall insulation system is not complicated, basically a " one-third of seven product design and construction ," exterior wall construction process to ensure the quality of accounting for a large proportion. As a new cut of the enterprise, if not understand technology, and technical experts, for example, can employ well-known universities, national building units of experts to do the building's exterior wall technology consultant , is also available from the existing building exterior insulation Enterprise " dig " talent, but in order to long-term development of enterprises , companies still have to focus on technology research and development, because our country compared to exterior insulation systems abroad, there is a big gap in technology, we still have much room for development . If an enterprise has the strength , might even be considered peer companies and foreign cooperation , joint venture or hire foreign technical experts , which can greatly improve user confidence , build their own corporate brand .
2 , investment diversification
External insulation project investment is allow enterprises distress, business personnel alone is difficult to find the right dealer . Since EIFS is a sunrise industry, distributors are concerned about this industry is very much along the exterior wall coating paint companies can work on the channel , looking intent dealer. Also, you can carry out investment in other ways : First, make full use of network technology to first establish their own comprehensive website and website links with industry , the proper conduct of network marketing in the building materials industry websites link ads or investment announcements ; the second is associated with a number of building materials industry magazine investment, while investment can be in brand promotion ; Third, to take part in building energy-saving insulation materials or with related exhibition, looking intent customer or dealer. Marketing investment is the first step to complete , which determines the subsequent marketing situation is very important.
3 , pay attention to the layout factories
Currently , the insulation also have some regional companies , with external insulation development of enterprises, companies will consider national regional marketing issues , which involves the establishment of plants, of soldiers layout problem .
Often, the most common way is to join up branch , which could expand the market and earn technology transfer fee , but after the establishment of plants , mainly by franchisees operate independently , the lack of effective marketing franchisee support , may cause a variety of problems. In severe cases , even cause damage to corporate reputation , is not conducive to long-term development . In general, companies can marketing strategy, development trend , consider and local joint venture , joint stock company , technology and brand shares, through the interests of the two sides closer together , work together to build the corporate brand .
4 , branding
Companies only do the brand to establish early in the plant 's long-term development goals, each subsequent marketing activities should be carried out around this goal , in order to grow as large enterprises. In the building's exterior insulation industry , the best brand positioning is to build the brand 's image as a technical expert , so be sure to spread the brand positioning to spread around this , around the industry magazines and industry websites publish some technical soft paper , in conjunction with certain brand image advertising . Taking into account the relevant building insulation and national authorities held public relations activities , and strive in the industry to form a certain influence is a better communication strategy. Of course, the specific brand communication plan according to the resources and strength to develop .
没有评论:
发表评论