Although
51 has passed 11 yet to come, but the holidays to the floor major
brands annual sales impact is not in doubt, so 51 promotion season after
summary is essential for the flooring industry.
I
visited a major flooring home stores, and industry interviews, we
learned that 51 year period the major floor building materials stores
outperformed the same period last year, most stores sales are basically
in line with expectations, did not show the ups and downs, and customers just need to become a well-deserved main purchase.
During the period May the floor store sales market to take a good
As
the traditional sales season, fifty-one has been the major flooring
stores value, not only because of the product discount greater efforts
during May and April and May is the traditional decoration season, the
market demand.Cultured Stone Veneer During
the year 51, the reporter went to the larger promotional efforts
actually home, found Redstar other stores when visiting the store, the
store as a whole is higher than usual lively and popular. Brand
shopping guide staff said that the number of passenger traffic has
increased, compared to the same period last year the many brands floors
also said that since April, the entire building materials market prices
gradually take a good.
A
well-known brand sales floor staff, told reporters that during the
holiday season promotions efforts, the number of customers is usually
several times for the weekend, a larger increase in store sales compared
with last year's 51. Another
floor brand shopping guide told reporters that consumers are mostly
concentrated in the holiday morning to participate in special stores
buying activity, slightly deserted in the afternoon, but, overall, the
number of passenger traffic compared with 51 last year, an increase of
refrain.
Rigid demand flooring market, the main consumer group
The
reporters found during the visit, the floor stores where the majority
of consumers, to visit the home building materials city to house
decoration, just need to become the market's absolute main. It is worth noting that a lot of consumers are shopping young 80. Mr.
Zhao bought the house has now been submitted to, is preparing to
decorate the vicinity of the house outside the East Fourth Ring Road,
Wang camp. The reporters encountered East Fifth Ring Road in Beijing, Meikailong he was picked on the floor with their parents. He
told reporters that more businesses do activities in the period May,
selection of inexpensive goods, so with his parents to come to inquire
into the market. "I'm
going to take advantage of the holiday to the furniture, building
materials, and quickly renovated, so the end of the year will be able to
got married." Mr. Zhao said.
Many
home improvement companies responsible person also said the the rigid
demand will become the mainstream of the home improvement market in
2013. Present
decorative Planning Director Yang Yi said: "Through our activities, it
can be seen, the renovation market the rigid requirements of the small
and medium size consumers shot is not so generous in the level of
consumption, I feel, can quote 110000 to $ 120,000, will also be able to report more than 90,000 yuan, an increasing proportion of second-hand housing decoration. "
Experts said that the 51 year period traffic has improved, customers just need more. This
is because the real estate market is still in the regulation, but
overall last year, the volume of the property market is also good, but
the first quarter of this year, the property market turnover has
increased over the same period last year. Spring
decoration peak of the purchase needs of consumers, most people would
choose to centralized procurement during the May sales. At
the same time, in the spring of this year, building materials sales
increase, driven by strong sales of furniture products during the period
May.
60% of consumers willing to buy the floor at the Holiday
Previously
a professional media for the period May household consumption intention
survey shows that 60.5% of consumers said they would choose the period
May to buy flooring and other home building materials; 31.6% of
consumers said that if the promotional efforts will go shopping . Appears
that holiday sales are still a great tool, not only for the seller to
win passenger discuss won the hearts and minds of buyers.
Reporter
visited found that the majority of consumers believe that the holiday
shopping can buy affordable products, willing to sell when the May
sales. One
is to buy wood flooring Ms Fong told reporters: "holiday sales really
give us to save a lot of money, I have long fancy a solid wood floor,
has not willing to buy, just wait 51 can have a big
discount today, a look at the intensity of activity is really big, and
the stores will be part of the subsidies, so doing, the entire buy it
you could save thousands. "
A
flooring brands, Mr. Zhang told reporters that the holiday marketing to
succeed, the most important thing is to make consumers feel affordable.Manufactured
Stone Veneer Promotional
activities too much, some businesses appear a lot of non-standard
market behavior, such as the promotion of the possibilities offered
inferior products, promotional services are not in place and so on.
In
addition, insiders pointed out that the home store promotion has become
the norm, with a pin in order to promote business consensus, in this
case, very difficult for consumers to accept higher prices. If prices, is likely to lose some market share, so the enterprise as a last resort, do not easily prices.
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