One of the highlights of the holiday spending into the flooring market

Although 51 has passed 11 yet to come, but the holidays to the floor major brands annual sales impact is not in doubt, so 51 promotion season after summary is essential for the flooring industry.
 I visited a major flooring home stores, and industry interviews, we learned that 51 year period the major floor building materials stores outperformed the same period last year, most stores sales are basically in line with expectations, did not show the ups and downs, and customers just need to become a well-deserved main purchase.
 During the period May the floor store sales market to take a good
 As the traditional sales season, fifty-one has been the major flooring stores value, not only because of the product discount greater efforts during May and April and May is the traditional decoration season, the market demand.Cultured Stone Veneer During the year 51, the reporter went to the larger promotional efforts actually home, found Redstar other stores when visiting the store, the store as a whole is higher than usual lively and popular. Brand shopping guide staff said that the number of passenger traffic has increased, compared to the same period last year the many brands floors also said that since April, the entire building materials market prices gradually take a good.

A well-known brand sales floor staff, told reporters that during the holiday season promotions efforts, the number of customers is usually several times for the weekend, a larger increase in store sales compared with last year's 51. Another floor brand shopping guide told reporters that consumers are mostly concentrated in the holiday morning to participate in special stores buying activity, slightly deserted in the afternoon, but, overall, the number of passenger traffic compared with 51 last year, an increase of refrain.
 Rigid demand flooring market, the main consumer group
 The reporters found during the visit, the floor stores where the majority of consumers, to visit the home building materials city to house decoration, just need to become the market's absolute main. It is worth noting that a lot of consumers are shopping young 80. Mr. Zhao bought the house has now been submitted to, is preparing to decorate the vicinity of the house outside the East Fourth Ring Road, Wang camp. The reporters encountered East Fifth Ring Road in Beijing, Meikailong he was picked on the floor with their parents. He told reporters that more businesses do activities in the period May, selection of inexpensive goods, so with his parents to come to inquire into the market. "I'm going to take advantage of the holiday to the furniture, building materials, and quickly renovated, so the end of the year will be able to got married." Mr. Zhao said.
Many home improvement companies responsible person also said the the rigid demand will become the mainstream of the home improvement market in 2013. Present decorative Planning Director Yang Yi said: "Through our activities, it can be seen, the renovation market the rigid requirements of the small and medium size consumers shot is not so generous in the level of consumption, I feel, can quote 110000 to $ 120,000, will also be able to report more than 90,000 yuan, an increasing proportion of second-hand housing decoration. "
 Experts said that the 51 year period traffic has improved, customers just need more. This is because the real estate market is still in the regulation, but overall last year, the volume of the property market is also good, but the first quarter of this year, the property market turnover has increased over the same period last year. Spring decoration peak of the purchase needs of consumers, most people would choose to centralized procurement during the May sales. At the same time, in the spring of this year, building materials sales increase, driven by strong sales of furniture products during the period May.
 60% of consumers willing to buy the floor at the Holiday
 Previously a professional media for the period May household consumption intention survey shows that 60.5% of consumers said they would choose the period May to buy flooring and other home building materials; 31.6% of consumers said that if the promotional efforts will go shopping . Appears that holiday sales are still a great tool, not only for the seller to win passenger discuss won the hearts and minds of buyers.
 Reporter visited found that the majority of consumers believe that the holiday shopping can buy affordable products, willing to sell when the May sales. One is to buy wood flooring Ms Fong told reporters: "holiday sales really give us to save a lot of money, I have long fancy a solid wood floor, has not willing to buy, just wait 51 can have a big discount today, a look at the intensity of activity is really big, and the stores will be part of the subsidies, so doing, the entire buy it you could save thousands. "
 A flooring brands, Mr. Zhang told reporters that the holiday marketing to succeed, the most important thing is to make consumers feel affordable.Manufactured Stone Veneer Promotional activities too much, some businesses appear a lot of non-standard market behavior, such as the promotion of the possibilities offered inferior products, promotional services are not in place and so on.
 In addition, insiders pointed out that the home store promotion has become the norm, with a pin in order to promote business consensus, in this case, very difficult for consumers to accept higher prices. If prices, is likely to lose some market share, so the enterprise as a last resort, do not easily prices.