2013年12月19日星期四

2014 market trends is a diversified growth companies to devise strategies doors


2013 , is the doors of businesses extraordinary year . This year, as consumers are mature and rational, market differentiation . Internet age , the language of communication with consumers store also has a new meaning. In this context , the domestic brands doors clutching consumer trends , providing high-quality wooden products , but also to create a more experiential marketing campaigns. stone coated metal roofing tile

It is December 2013 , and many brands are on the doors of businesses next year to make a forecast of the market , the overall market is optimistic about next year 's estimate , and that it is growing , diversified market .

stone coated metal roofing tile European style and Chinese style mash sought

First, the Chinese people are now becoming more and more confident , except after spending European and American style wooden products , actually showed a plot against the return of traditional Chinese culture . This regression needs expressed in more and more products will also have elements of things in Europe , but also has elements of traditional Chinese wooden doors a lot of things . The combination of these two elements , mix and match type of demand will be the main style next year .

stone coated metal roofing tile High-quality wooden doors and custom class is the direction

A wooden door business leaders said all of the work in 2014 the company actually needs to do around the market , in 2014 the market may have some new demand , say Chinese people are getting rich, it is a fact. Consumers will be spending more and more money to those things ? He believes the demand of high quality wooden doors and custom class needs direction in 2014 will be the doors of consumer demand.

stone coated metal roofing tile Personalized and diversified trend doors

After the doors of consumers now have money , there is a feature that is very pursuit of individuality, but also the very pursuit of diverse things. Insiders predict that next year something more custom class , or something like designer style , will be sought after by the market . These new requirements will also become an important business to do service orientation .

Conclusion : Industry experts predict that in 2014 and 2013 the industry would like to be a positive industry , but also a growing market , and is a diversified market , which will become the main tone of the market in 2014 . The so-called "Know thyself, ever-victorious ," the doors of domestic enterprises to master the necessary psychological needs of consumers better in the coming year , in order to chip away defeat , winning thousands of miles away .


Analysis: 2014 Chinese wood industry what will be the status quo


2014 is coming, doors and other home building industry brands have the unknown future with hesitation. As a real estate downstream industry , wood industry must always pay attention to the development trend of the property market . So , who are particularly concerned about the wood industry , 2014 China 's economy will go in which direction ? Chinese real estate market will go in which direction ? Chinese wooden home in the future are going to be what kind of status quo ? Following industry experts made ​​a detailed analysis .

stone coated metal roofing tile industry had to focus on in order to develop real estate

Through three decades of reform and opening up , China's economy to achieve a GDP growth of China and the Chinese people 's consumption , to the center of the stage to the housing . However, regardless of what country suppress the real estate , who now also get away this , in some ways , we are still in the land of our GDP to real estate can not be centered , but not this run . Maybe our generation , our life, if you want to have a career , career trying to be , or want to become rich, and may still be around real estate , which we do not have doubts .

stone coated metal roofing tile Tyrant Golden Gate stage will end enterprise to adjust the structure

Take a popular words, our previous years of reform and opening process from scratch is a manifestation of a process from scratch GDP , a wealth process from scratch , Chinese domestic industry front doors along the Tyrant Kim process behind from now , I think from 2013 , the entire economic structure will shift to innovation , to expand domestic demand, in order to enhance the quality of the results of the GDP , which is the Tyrant gold stage will end . We do not believe , what to see fight , fight luxury, heroic fight , and now find more time to develop the opportunity particularly in terms of design , particularly in the cultural development of the whole structure of the Chinese economy will restructure , we had never to there , from there to now is a quality improvement, quality improvement process GDP . In such a process there , we have to consider what to do development.

stone coated metal roofing tile enterprise technology business model change to progress

Changes in economic growth , GDP growth, a lot of things , business models , many with advances in technology are related. Now electricity supplier , electricity supplier had said was called a little more accurate electronic business , and that the arrival of Taobao how to deal with it this business ? Maybe some people say that I am engaged in high-end, bothered to make electricity supplier . Some people think that home building is semi-finished products such as doors , behind the need to install , requires delivery , to install , but also after-sales service , so the electricity supplier is not, this is a wrong understanding . Electricity suppliers to do the low-end , so popular , so standardized products , are wrong understanding.

stone coated metal roofing tile Peaking estate industry to adjust their doors

The peak years of the real estate front , doors domestic industry during the peak period has passed, to be honest, after ten or twenty years , and then to maintain the current growth in real estate development from the original , this era has passed , that the market will finance from the rapid growth to steady or declining growth process, which certainly will . That perhaps someone on the inside to be left behind in this process , if we do not take the initiative to adjust themselves , like in the total demand for real estate or home industry overall demand growth remains inside the original ten percent , twenty , originally said that China 's domestic industry there are more than ten trillion trillion two dozen were many this amount , we do not have this hope. China 's real estate if we continue such heights , in fact, to our economy, which is sad , we hope to slow economic growth , decline and maintain peace over the whole economy. Chinese real estate bubble or not to be a big burst , winter , and certainly with the market economy operate about , it is very important to adjust .

2014 is coming , brand doors of businesses how to achieve good results in the future? Industry experts said that in the next year , the doors of the brand companies want from small to something big stage is more important than managing the operational phase , many now consider the management of major , have a team , to have the corporate culture , to have the service , there must be conservation, management phases stronger . Finally is the corporate governance structure. Doors companies in the development , corporate governance issues to be considered in advance . After a good corporate governance structure , possible future capital operation , listed heritage might be .


Western tile design ideas Secret 2


Respect designs become the norm

Famous Italian design company STYL-GRAPH in the " Valley of tile " Sassuolo ceramic producing areas, the Italian leader in the field of ceramic design , with a world-class team of designers . Italian newspaper reporter during business trips , once to visit the company , not the most impressive of those high-end devices or innovative technology , but they treat the design attitude. The company's chairman , Antonio Mauri (Maurizio Cavagnari) briefed reporters on the company's designers , there was no use "designer" ( designer ) , but with "artist" ( Artist ) , also called the design " art " This shows a high degree of respect for design and designers. stone coated steel roofing tile

STYLGRAPH never urged designers do not need them to dusk, day and night , but to give them plenty of time and space inspired , be creative . Because the origin of the hair itself is where the designer , Antonio believes that design is an art , you need a wealth of creativity , if subject to the limitations and depression, inspiration is difficult to release , in that case , even within the stipulated time were forced to complete the task, ideal creative work is difficult , it not come to naught.

In addition to providing enough freedom and respect in terms of time outside , there are creative ways unique. Simple modifications in the plant , STYLGRAPH designers in wood or resin plate hand-painted patterns. Mauri , Antonio said they were designed to be carried by hand on a purely creative material , compared to the cold computer graphics , such works are more temperature , more soul. stone coated steel roofing tile

This does not belong to a special case in Italy, both in the ceramic industry, or other industries , people are invariably express their respect to the design in different ways . IED students during a visit design studios and showrooms previous works outstanding graduate students , the school's product design professor Giacomo (Giacomo) told reporters that this is outstanding graduates of previous creative gathering place , school showcase these works , one is show respect for the designer , the other is the later student motivation.

stone coated steel roofing tile Unbounded creative design exchange

On each tile bathroom exhibition in Bologna, Italy , and Valencia, Spain tile bathroom exhibition designer has become a fixed group, they will capture the popular elements in the development of these large tiled bathroom , a reference for the next design. Spain DNRT design industrial designer Daniel (Daniel) told reporters that a large tiled bathroom exhibition in Europe and America for their capture tile trends is very important, often these events will provide a steady stream of inspiration for them. In addition, he believes in the concept and elements are interoperable between different industries , especially for the ceramic industry , the study of the various trends of textile , furniture and home decor designer tile industry is compulsory lesson .

Anna engaged in tile design very much agree with Daniel 's point of view. She believes that the textile and furniture industries for their research tile trends are very important, such as color , texture, and other popular elements are interconnected . They will be done before the creation of a market research program designed to understand the popular elements of various industries through the exhibition , magazine , book , etc., together with the surrounding environment into consideration, at least to finally get ahead of a two-year design. stone coated steel roofing tile

As is located in the fashion tip , IED 's fashion design is also very famous. According to David Alessi that introduced many of the best students of the profession each year can get a variety of opportunities to participate in the world famous Milan Fashion Week , including fairs, fashion shows and competitions. Through these activities, students not only get a variety of opportunities to practice , you can also thorough understanding of the entire system and the latest fashion trends . More importantly, these latest trend information and experiences can be shared and exchanges between different professions, so that interior design students also benefit.


Western tile design ideas Secret 1


In the ceramic industry , China is no doubt that natural tile manufacturing country , but it comes to tile design , but had to look into the title of " design power" of Italy and Spain. In particular, called the world's first exhibition in Bologna, Italy tiled bathroom (CER-SAIE), always, every year attracts many of the industry's elite from around the world to visit and learn, because there, endless creativity and endless design never disappointing . To approached the western tile design , excavation of which is worth learning place , the reporter interviewed renowned design schools in Italy and Spain, and excellent designers to understand the West through their tile design style.

stone coated steel roofing tile "Academic" focus on creative inspiration

In Italy and Spain , design schools and colleges is the cradle of cultivating excellent architectural designer , continue to provide new force field of ceramic design , many of the best -known designers are graduated from these institutions , such as the European Institute of Design (IED), Madrid Higher technical School of architecture (ETSAM) and so on . stone coated steel roofing tile

Located in the "fashion capital" IED Milan is Italy's leading design schools , interior design is the most popular professional school student population is about twice of other professions . Rimini on the 2012 International Ceramics Fair (TECNARGILLA 2012) Design Awards , created by students from the IED , " new ceramic kitchen" brings together the unlimited creativity , unique design won the crowd eye.

An excellent designers, we must first understand fashion , learn to catch the trend. For the understanding of fashion , IED trainer David Alessi that (Davide Alesina) said that fashion is not just about tiles , clothing, accessories or jewelry product itself , more important is an attitude, a state of mind A language , through a simple breath , or the color of things around , logo and passers-by look , etc. , you can search for traces of fashion . "Under this concept , IED focuses on guiding students to learn how to create a personalized way , to capture the fashion trends , inspiration and ideas to get rich , to improve their stone coated steel roofing tile design sensitivity , autonomy and independence , and they are not taught how to design and what design . " David Alessi believes that cultivate excellent designers, should" teach him to fish "rather than" teach him to fish . "

IED is an international design schools, there are about 1,800 students each year from around 92 countries , as well as more than 200 companies in cooperation with the school , students' practical ability to help students put their ideas into reality. Nowadays , more and more Chinese students are attracted to come to school . " Italy is the birthplace of fashion itself , creativity everywhere, even in their genes already present inside . IED as a design college, her sense is to stimulate students' creativity, teach them how to express these ideas through the design of the soul , Chinese students come here , you can design and fusion of Chinese and Western concepts and methods to stimulate new ideas, may bring some unexpected design . " David Alessi that think so. stone coated steel roofing tile

From Spain Ana (Ana) tile design has been engaged for more than 15 years , is now well-known designer color glaze companies Fluke (FERRO) company in Foshan . Anna is in college studying ceramics technology , after graduation has been engaged in tile design work, never left the field of design . She said her knowledge of university life is good enough , although after work can be exposed to more new things , but the habit each year devoted a period of time , return to campus to "recharge" learning trends in order to get new inspiration and creativity . Even now Nagai China for three years, she also insisted the case.


India will become the world's ceramic tile or big country


There was engaged at the Italian tile industry friends and I said : "IndiaistheFuture". The implication is that India will become one of the world's ceramic tile industry in the next leader . As regard the Indian population and land area of ​​the country is a big country , and how to develop its tile industry , today we come together for analysis. stone coated metal roofing tile

Indian tile industry in the past 50 years has been in a backward level , but today India is indeed one of the world's major tile manufacturer. India, as one of the three streams of manufacturing country , but also the world's third largest consumer market , now and in the coming years , India's tile industry will develop rapidly and promising. India, the country's GDP growth rate of 8% annually in the past few years , more and more Indian nationals income disposable making the entire Indian economy showing a rising trend.

India's per capita consumption of tiles around 0.5 square meters / year , compared with China , Brazil and Malaysia 1.52 m2 / year per capita consumption is lower . According to government projections indicate that India's per capita consumption of tiles growth in 2013 to 0.63 m2 / year , when the total consumption of the entire Indian market will reach 700 million square meters. Since the development of the country's real estate sector in India , business, entertainment , information industry, health and wellness business , 20 million of new construction will be completed within the next five years , in 2012, only the commercial part of the terms will be the completion of the 18.6 million square meters of building construction . stone coated metal roofing tile

Despite India's ceramic tile industry did not fully escape the impact of 2008 global financial crisis , but in 2009 the total output of ceramic tiles in India throughout the year to be higher than in 2008 , the annual output reached 490 million square meters than 390 one million square meters in 2008 increased by 25.6 %. In 2009 , India's exports grew by 13% tile industry , one million square meters from 11 in 2008 to grow to 13 million square meters but imports of ceramic tiles industry, the rapid decline in India , one million square meters from 2008 dropped 24 to 17 million square meters, the main reason for such a sharp drop from the anti-dumping policy implemented by the government . stone coated steel roofing tile

Various data confirm that in 2010 India's tile industry has been expanding further growth . Where production will grow by 12.2% to reach 550 million square meters of which will be an increase in imports at the end of 2010 , total imports reached 20 million square meters , up 17.6 % compared with 2009 . Due to the growth of the domestic economy , in which India's national tile consumption reached 557 million square meters in 2009 to maintain the export volume level .

India's entire tile industry has one of the most unusual feature is the tile industry in India is 45% "organized" , and the remaining 55% is " unorganized" . Very interesting is the market divided into two parts according to this ratio , the composition of "organized" part of the company in the minority , in fact, " organized " the company is only 16 , while the number of "no organization" of the company's more than 200 . But since the most recent period , " unorganized " in the number of companies began to decline , because the construction of several major government investment projects must be rigid quality requirements tile clearance, as accepted by ordinary consumers , these consumers in the early years to accept these low quality products , but now consumers are increasingly demanding high quality , and therefore more willing to buy government procurement that "organized" the branded products. stone coated steel roofing tile

Tile manufacturing industry throughout India consists of 27 percent and 49 percent of brick wall structure, including high -quality ceramic tile throughout the country accounted for 24% of total production , up 20 % over last year . This growth in the number of high -quality ceramic tiles is expected to continue to maintain growth momentum in the coming years . In recent years , several large tile manufacturing company in India mainly focus on manufacturing mid-range and high-end tile products , and internationally in order to produce high quality tiles several countries to compete in India 's domestic and export markets .

Cheap manufacturing costs escalating manufacturing costs in China compared to India's obviously not accounted for in terms of production cost advantages , and even newspaper reports China foreman hiring construction workers from India to improve the high construction costs , the Italian manufacturer of excellent glaze , design , mold company even ink companies have established factories in India , India , Italy quality raw materials procurement , design greatly reduces the cost , intense competition in the global ceramic tile industry today, China 's ceramic tile industry, how to Win , how to tile the entire global consumer market occupy a solid place , practitioners need to think about the whole tile .


2013 Stone severe form of composite enterprise small impact


Stone industry downturn , some stone business has gradually difficult. However, the economic situation throughout the country especially in the real estate situation , combined with the actual situation in the stone industry analysis for the stone industry , this year is not the most "cold " when estimated in the first half of 2013 will be more "cold ." The first half of next year , this year more difficult than CHINA MANUFACTURED STONE VENEER stone enterprises . State regulation of the real estate is effective from the start of the second half of last year , its impact on the stone industry usually for six months to a year . So, next year 's first half of this year is more difficult than the stone industry , faced with no project , the project does not receive a single position, even if the environment improves, but the developers did not develop, the situation is still very grim. CHINA MANUFACTURED STONE VENEER

Powerful international companies eyeing emerging markets , particularly the development of market-oriented ASEAN soon ; For the domestic market, mainly in the Midwest because the Midwest has " Rise of Central China " national , " western development" policy support , which is affected by the real estate regulation is relatively small infrastructure projects will be significantly more affected by the regulation largest eastern coastal areas. CHINA MANUFACTURED STONE VENEER

Stone Industry "shuffle " is the development of the industry to a certain stage results , just shrink this year to accelerate the pace of real estate "shuffle " in . 2008 , affected by the global financial crisis, and other industries, many companies close down the stone industry . In response to the crisis , the state issued a series of policies to stimulate the economy , the CHINA MANUFACTURED STONE VENEER stone industry ushered in a very valuable development opportunities to adjust , but the result is no effective regulation of the industry , companies are geometrically stone surge in competition heating up . Now, with the decline in total consumption demand of stone , the stone industry is facing another round of "shuffle ."

In the stone industry , only the composite panels business, subject to almost no impact on the real estate downturn , but bucked the trend , production and sales situation by leaps and bounds , creating their own " spring ." But overall, the vast majority of companies and dealers are taking very difficult.


Culture is the soul of the brand stone enterprises play "culture" card

CHINA STONE VENEER related news

Over time , the stone industry a few years ago in terms of 2013 compared to the stone industry to become more " gentle " the. Previous Zhigu sales , now more concerned about the corporate culture and brand building . Culture is the soul of the stone brands , spiritual and cultural content of their products is higher, its economic value added will be higher.

2013 , the growing phenomenon of product homogeneity stone industry , more and more enterprises begin to play the brand of stone "cultural " brand , repackaging product concepts , in order to develop the market. Competition between each stone enterprises also by the ratio of the price than style, than the quality of development than the brand culture. Many domestic enterprises have their own stone brand culture was re- examined to establish the corporate culture in brand marketing irreplaceable .

CHINA STONE VENEER Fusion of art and design culture leading industry

Successful cultural marketing can make a product or brand image in the minds of consumers form a good impression. In 2013 , many of the stone business , brand very seriously , " design culture " of the building , so that ordinary consumers and those groundbreaking works up close, with the arts and culture to impress consumers. CHINA STONE VENEER

" Design is divided into two directions , one aesthetic , one is functional , if it is designed vase , it can only pursue aesthetic ; If it is to build a house , then it must be the primary functional ." World class Father of Italian design guru --- postmodern design Alessandro Mendini , in 2013 China Interior Design Forum published this view.

Living at home planning center official said , in cooperation with world-class top designers , to bring maximum benefits of living at home is on design changes , both applications and aesthetic design concepts , fully reflected in the life of home flooring , stone and custom household and other products on . Insiders said , " Look out of stone stone, stone look out of borders ," such cultural marketing is worth peer learning .

Government work together to create a cultural industry chain

The key is to promote cultural construction stone business , improve cultural marketing success is to get government support. Insiders pointed out that , although the bewildering variety of stone industry , but the brand concentration is low, rarely very strong , leading the type of business or brand. CHINA STONE VENEER

In fact, Stone brand to rise , leading to market development is to rely on the brand itself more cultural connotations . Culture determines the height of the direction and development of enterprise development in a large sense . Only with government forces spread through cultural influence, shaping the corporate brand image in order to create a large household influential .

CHINA STONE VENEER Integration of different industries to promote the new concept of marketing

Stone playing the cultural card companies have turned to a new concept of marketing , is no accident. Consumers more and more attention to quality of life, home , consumer demand along with the upgrade , cultural marketing just to meet a high level of psychological needs of consumers. The industry believes that the stone business cards pop culture phenomenon needs to play a rational view , on the basis of consolidating the product , if the stone business sense to give the brand a richer culture, can bring economic benefits while enhancing the brand image . But if corporate culture only by self- hype , may only have a negative impact to the enterprise .


Stone Enterprise team force required to create channels force


Determine the competitiveness of enterprises is an important factor is the strength of the marketing team strength . Marketing team is not simply force people gather can form , which is marketing planning skills , sales execution, and many other challenges target force composed of sub- target system . Meanwhile, a strong marketing team must have a number of common values ​​and business , business concept, business model after the running of the community members.



CHINA MANUFACTURED STONE VENEER Stone Enterprise team force required to create channels force

Support business growth products , brand strength and channel strength in three areas , the marketing team is reflected in the strength of the force on the play channel power. The primary function of the marketing team is the CHINA MANUFACTURED STONE VENEER sales channel development, maintenance , upgrades and growth , channel development quality, development efficiency , sustainable growth is an important indicator of the state , such as power marketing team . Most of the current lack of lighting business sales channels force , its main reasons: First, the marketing team mobility ; Second, CHINA STONE VENEER marketing talent shortage, especially the lack of operational capacity of the regional market with marketing and management personnel ; Third, team management , fatigue, mostly business people inefficiency in the state . The fundamental reason is the system of shared values ​​agree with the core product is not formed under the support force .

The key measures of stone force enterprises to create marketing team is to establish the following major marketing team management system : First, marketers career planning system. CHINA STONE VENEER Marketers are regional marketing business builders , managers and service providers . Enterprises should establish a marketing team to grow together with the operating mechanism on the performance and career outlook . Second, the marketing team training system. Enterprises have a systematic program of training to help them continuously improve learning ability, operational capacity , training , etc. professionalism and spirit of cooperation . Third, responsibilities and objectives management system. To define and standardize the basic responsibility of the marketing team , and establish the corresponding target management system , with the goal of guidance, evaluation and incentive marketing staff, a clear direction to ensure a strong organization and execution . Fourth, process management and guidance system. Strengthen the supervision of the marketing process , inspection and guidance , prompting various marketing strategies and plans are implemented and enforced effectively .


2013年12月4日星期三

Doors industrial upgrading and innovation as a breakthrough


With the doors of the brand increased competition among enterprises has reached the doors of the white-hot level of business requirements survival and development , we must find a way for their own development . Some large companies began to seek high- value-added products , change ideas , innovative products, expanding the lateral chain and further deepening products. stone coated metal roofing tile

In an increasingly competitive doors , the terminal also sells a variety of innovative models often interview , none other than the most popular will buy the plant , which is not only close contact with consumers , but also makes the cost of the various doors of businesses gradual transparency in the competition , profits increasingly thin .

stone coated metal roofing tile Industrial upgrading and innovation as a breakthrough

Industrial upgrading , innovation is a path to the doors of businesses can take. But what is "innovation" , and how innovation is always a difficult problem plagued the doors of businesses . For small and medium enterprises as the mainstay of the wood industry in terms of figuring out what is innovation, how innovation can help to promote industrial upgrading and enhance the competitiveness of enterprises. Doors have both business innovation range , one to improve efficiency , the second is to create new demand.

Innovation is the key to break the doors of businesses , for small and medium enterprises, doors , and how innovation is broad sword tiger , a still affordable ? Selection and breakthrough path may vary, but the innovation is a must. Small and medium enterprises norms doors , is an old problem, but in the search for innovation, specification development is the eternal question , even multinational companies , there are also the rationalization of systems, processes and other aspects .

stone coated metal roofing tile Products has been the core competitiveness

China 's manufacturing doors to survive in the market economy to ease the initial stage , but that thanks to China 's population costs , exchange rates and world economic growth , and so the advantages and reasons. Today, everything has changed . Significant increase in labor costs is the need of the market, the need of workers, but also the political needs .

Because China from imitation to innovation , has established its own independent set of R & D experience , knowledge systems and so on. Development of small and medium enterprises must also doors from simple imitation to innovation. That the marketing companies as the only straw only caught after a short development homogenization pain.

The doors falling profits , while the doors of businesses also need to be deep reflection . Doors profiteering era long past , companies that provide consumers with satisfaction, allowing consumers to feel the doors of value for money, we must first understand what they really need , so as to grasp the initiative in the market . Rather than complaining, from their own to find a cause of the disease. Some high-end doors brands enter the market has been very popular , go into the reasons, we find that good product design and quality assurance is a business development tool , which happens to be a lot of domestic enterprises lack of doors . stone coated metal roofing tile

Stimulate consumer demand for parts increases, changes in consumer demand concern functional properties of the product , which can be diluted to make inferior products to consumers, while enhancing the relative advantage.


Wooden products varies greatly need industry standardization


China's " national standard wooden doors and windows ," or will be formally introduced early next year , the Ministry of Housing and Urban building products and components and parts product table conversion technology expert committee , said Guo Xiaowu , wooden doors and windows will promote the introduction of national standard doors in the production , installation and consumer sectors standardization . stone coated steel roofing tile

Guo Xiaowu said that with the development of China's real estate industry , the business community and consumers of standardized specifications wooden doors and windows have a high voice , therefore , the Ministry of Housing in 2007 for "wood doors and windows national standards" were developed project after three years of research, is expected to be formally introduced early next year . stone coated steel roofing tile

Most of the domestic wood industry over the past decade using customized production and marketing of non-standard way , most of the doors are tailor-made production . Vice president of China Real Estate Research Tongyue Zhong said that the degree of standardization of China's wood industry is not high, resulting in a low plant efficiency, long lead times and other shortcomings, wooden products also mixed , mixed, wood industry need standardization. stone coated steel roofing tile

China Consumers' Association deputy secretary-general , said Chai Baoguo , wooden products in recent years, consumer complaints and disputes are increasing. Wooden products currently on the market, the variety, consumers choose the product does not fully understand the real situation of various wooden doors , wooden doors standardized products will help to protect the interests of consumers . stone coated steel roofing tile

Our doors have been part of the corporate doors began to vigorously promote the standardization of production . Accor doors , general manager of Compaq Dekor years , said the company spent two billion earlier this year from the introduction of a standardized European production line , after which the production line , the number of daily production by 300 sets of doors a substantial increase to 2,000 units, greatly improve production efficiency. Compaq was also said that he was looking forward to the introduction of national standard wood windows and doors , standardized products to improve efficiency, but also make the plant more orderly .


Aluminum alloy doors and windows market accounted for half of


As we all know , in recent years due to strong market demand , our enterprise bridge aluminum doors and windows for a long time experienced extensive growth . Our entire industry has been massive capacity expansion though , but the domestic business investment in research , technology and research and development costs are not proportional with such large-scale . stone coated metal roofing tile

Bridge aluminum doors and windows of the diversity of products , small quantities , often characterized by changes in the industry is difficult to make large-scale production . This will undoubtedly increase the rejection rate. Not only affect the production of normal production , also largely damaged the image of the broken bridge aluminum doors and windows industry. Aluminum windows and doors market is now in a situation of cohabitation , unscrupulous businessmen shoddy, deceptive phenomenon after another, so that consumers eat a lot yabakui . In the course of the reporter's visit , there is an aluminum door and window industry will soon enter the dealer also said , "As long as the material is bought according to the size of a good cut , assemble what you can put aluminum doors and windows sold out ." In addition, there are companies even the person in charge told reporters that as long as there are plants, skilled workers and a small amount of money you can do a factory aluminum doors and windows , aluminum doors and windows to make an important issue that currently exists low barriers to entry , product quality is uneven , which is a regular factory great influence . stone coated metal roofing tile

However , aluminum doors and windows in our market share of possession but it is the greatest. It is reported that China's current market share of only wooden doors and windows of 0.3% , while aluminum doors and windows are accounted for half of the market , the more significant impact on consumers . stone coated steel roofing tile During the interview, a certain brand of windows and doors , Sales Director , Mr. Wu told reporters before , consumers have been considered , buy door buy doors , because that is enough grade. And now , with the gradual increase in aluminum windows and doors practicality , aesthetics and functionality , such as the gradual improvement , many consumers have turned to buying aluminum windows and doors , which makes aluminum windows and doors market space is gradually increasing. Especially in the second and third tier cities, aluminum windows and doors is still to be developed state , the more broad space for development . Coupled with the property market to pick up, and now the doors and windows industry described as " duck ", the development momentum is very strong. stone coated steel roofing tile

In this regard , the domestic industry access explicit requirements on product quality : bridge aluminum doors and windows should be established in accordance with national standards of quality management system , to have a separate department for quality management and monitoring , with a full-time quality monitoring personnel, and have sound quality management system. The latter , our entire industry should be strictly in accordance with the standards , while also more effort in terms of technology, enhance the competitiveness of enterprises bridge aluminum doors and windows .


The implementation of national standards for wood windows and doors to safeguard consumer interests


Recently, the State Administration of Quality Supervision , Inspection and Quarantine , the National Standardization Management Committee approved the promulgation of the country 's first national standards for wood windows and doors - "wood doors " GB/T29498-2013, which means wood windows and doors industry in the future will be a legal basis . The standard will be formally implemented from December 1 this year . CHINA MANUFACTURED STONE VENEER

The main drafters State Construction Engineering Quality Supervision and Inspection Center, Senior Engineer Liu Huitao introduction, "wood doors " standard set forth in the terms and definitions wood doors and windows , classification and marking, test methods, inspection rules, marking and transport, packaging and storage, etc. content.

Industry experts pointed out that " wood doors " is the national standard of wooden windows and doors industry's first professional segments . The introduction of the standard , production and sales of wooden doors and windows and other aspects put forward higher requirements, the wood industry is expected to regulate , standardize , and is conducive to safeguarding the interests of consumers . CHINA MANUFACTURED STONE VENEER

At present, China 's wood windows and doors market share of only 0.3% , compared with the international wood windows and doors around 30% market share, far from. Insiders said that the main factor wood windows and doors is not widely used is the high cost . In Germany, the wooden windows is 1.6 times the price of the plastic window . CHINA MANUFACTURED STONE VENEER

However, the future prices of wood windows and doors will be possible, windows Beijing Co., Ltd. Chairman Ma Junqing Milan made ​​the judgment. He said that with the increase of the amount of wood windows and doors , material multi- species applications, including the application of new technologies , and to improve the total demand, the larger scale of the industry after manufacturing costs will be gradually reduced. CHINA MANUFACTURED STONE VENEER

At the national "five " plan launched executed under green building related policies and national building energy efficiency standards to further improve the background , the thermal conductivity of only 0.14 wooden doors and windows, energy-saving advantages.


Industry suffered a double challenge to break through the doors and windows need to "tailor"

CHINA STONE VENEER related news

High-end and low-end supply needs, doors and windows market now constitutes a major contradiction. This year, home building materials market is still in a downturn, the market downturn, the competition is heating up , so many small and medium manufacturers felt tremendous pressure to survive . Under the predicament , the majority of manufacturers do about it ?

CHINA STONE VENEER Face the dual challenges of internal and external

Industry generally believe that state regulation of the real estate market, but also indirectly makes the home building industry " is regulated ." This is caused by home building materials market " is not busy season " phenomenon external causes.

Real estate control policies in the purchase allows consumers become more hesitant and cautious , combined with a wide variety of marketing activities , more and more consumers for normalization of promotional activities have lost interest , businesses want to increase sales even more difficult. CHINA STONE VENEER

In addition to affecting the national real estate control policies , the overall domestic industry market competition is also an important aspect of the enterprise suffers . Overall home market potential, profitable, many companies want to share a piece of the overall home this big "cake " on. As more and more enterprises to enter the field of overall home , had a great market , " cake" naturally more of the smaller , market competition will become increasingly fierce.

CHINA STONE VENEER Breakthrough Strategies need to "tailor"

Faced with such challenges , Sichuan, home business really do about it ? Nine are building network Xiaobian recently visited a number of companies found that some enterprises for their own development path indecisive , not knowing in the end is the route to go to diversify or fine of course.

For the case of diversified development path , the industry has success and failure , some view them as a magic weapon for business success , it was them as business development trap. Friends of furniture ventured into the field of custom home , less than half the time to join nearly 200 dealers ; Pearl custom doors and furniture production line decisive start , the project achieved gratifying results ......

Friends of furniture , pearl furniture companies are diversified development success stories, they are for those trying to achieve diversification , development of new products in the field of enterprise brought great confidence. CHINA STONE VENEER

And those trying to make the whole enterprise is different, fine roadmap requires companies to have accurate market positioning , a clear lock their consumer objects in the product positioning themselves completely to meet the needs of consumer objects and in-depth research . The emperor came to upholstered furniture standard furniture is one of the products adhere to the refinement of the business.

I believe that companies should choose their own development path in accordance with the specific circumstances . Enterprises must first understand yourself, know yourself, know their strengths and weaknesses , and secondly to understand the future development trend of the industry , the only way to science , rationally choose their own direction.



Doors electricity supplier: "front shop" mode or to improve the situation


Explosive development platform has been formed and the impact of the situation on Forced offline , traditional companies do not start the next balancing online and offline channels must be behind the times and missed opportunities for business development and business expansion in the future of the territory of the golden decade. CHINA MANUFACTURED STONE VENEER

At this stage, the development of wood industry , e-commerce is no longer strange , and now the doors of businesses on the way into the electricity supplier has been exploring , of which there are examples of successful, but more of a bumpy road electricity supplier .

Price competition becomes a vicious cycle electricity supplier

Today, almost all of the goods can be sold online , doors dealers are also just around the corner , his agent took photos on the doors of the Internet . Each move in the online agents have expanded their sales so , seems to have become the agents . However , this also caused confusion price transparency and price system . Meanwhile, the online agency , Nanchang , Wuhan doors sold , they might harm the vital interests of Wuhan agents , would inevitably lead to dissatisfaction. CHINA MANUFACTURED STONE VENEER

In the course of the service agents , the doors of businesses also found potentially huge market online consumer population . However , if the company sold online doors , will harm the interests of dealers ; If you do not sell , the sales market in turn ceded to others. Thus , three solutions have emerged : First , companies launch a network designed for products; sales of similar products of its three separate brands ; secondly, Potter processing export products . CHINA STONE VENEER

Network with low sales and hot, but the doors of the homogenization of serious , making the competition quickly to the lowest stage of the competition . In the network marketing products and trade products specifically for businesses unable to provide showrooms for consumers in the market , making it truly experience the superiority of the product , so consumers can choose homogeneous products carry the cheapest doors try buying . The addition of the brand enterprises to compete with their own equal , dilemma.

In this case , the doors of the operating costs of e-commerce team established companies have been rising . Business e-commerce team in general in the city CBD office , labor costs are relatively high. Therefore, the doors enterprise e-commerce looks beautiful , but the profit is very low. Most companies are not therefore benefit , has become a drag on business. CHINA STONE VENEER

" Front shop " mode or to improve the situation

Doors of businesses after years of e-commerce development , it seems none to the consumer , but in fact , the high logistics costs and office costs, and did not allow consumers to enjoy many benefits. Moreover, this competition still further. When consumers increasingly heavy burden upset to learn that the cost of products and channels to bring in on the purchase of e-commerce transaction process, they have been reluctant to distributors, dealers pay the cost for the channel , will gradually without willing to pay for e-commerce logistics costs . Doors of businesses will be faced with a double embarrassment traditional channels and electricity supplier channels .

In this case , a large " front shop , warehouse sales " model emerged. In the vicinity of large cities 100 km range , the doors of businesses local procurement of raw materials , local processing , then sold to the consumer has a huge capacity of 600 million urban consumer groups. This " front shop " consumer demands have emerged , the doors of corporate challenges and opportunities are followed. Let e-commerce as " front shop " mode service, so that the original dealer after-sales service performed , may be the next best way to survive the doors of businesses .

Xiao Bian Message : No one can deny the electricity supplier will be a trend, but the electricity supplier and never will be unique , it is interspersed with traditional business and there must be mutual . The explosive growth of new industries will experience in early stages of development , there will be repeated and twists and turns. Electricity supplier of the road wood industry , and without haste , with their electricity supplier model depth of continuous improvement and the industry , the road will gradually clear.


2013年11月19日星期二

Wardrobe enterprises need to avoid a price war to maintain brand


In recent wardrobe competitive market pressures continue to increase, many companies have come up with tricks how to enhance their market competitiveness , a number of large enterprises will be from product quality, strategy and other aspects . Some SMEs because by their own constraints can only choose manufacturing advantages in price , the move also caused the market price war chest undesirable phenomena .

Companies should do something good for whether it should participate in the stone coated steel roofing tile market price war among the years, wardrobe should be a judge of their own , and where necessary, the use of low-cost advantage is also not a bad idea . And to the brand publicity, promotion out , companies may profit by having a certain , so that consumers can be certain experience. But this is a prerequisite , not to say blindly to price competition, the enterprises and products simply throw away , such as quality and so on.

But even participated in a price war , wardrobe enterprises should still remain the most original mind , seize the product technology is the core. Blindly fight a price war is not an object , even if none of the premise , but unlike some of the smaller brands blindly go on price, this does not meet the operational direction of the big brands . Product quality is the pillar , wardrobe business only with technology, with quality , with services in order to truly achieve inexpensive. Including poor quality is reflected in the good quality, environmental protection and other aspects of higher index , because wardrobe enterprises should pay attention to maintain the brand . The brand is not a slogan , a name , you need to rely on some quality there are many user-friendly design , including some elements of the service , which can be called affordable brand concept .



Wardrobe enterprises need to avoid a price war to maintain brand

Blindly price war that could ultimately harm the consumer , may at the outset some businesses or companies will profit. But in the end such a low price when consumers already have " immunity " of the time, and then lower the price to attract consumers live , then this time in relation to corporate thinking what to retain consumers . Finally, do not rely on the product or the strength to speak .

Therefore, enterprises should be worthy of their own closet , worthy consumers . In the stone coated steel roofing tile corporate positioning , market positioning and long-term positioning, positioning technology , and service positioning, have principles , to stick to the bottom line , must not blindly sword easy road . But also constantly upgrade their competitiveness in the market , so as to keep for themselves a way out .


Development pattern of China's hardware industry market analysis


In recent years, China's hardware industry development pattern is changing , the current development of the industry is moving towards scale and diversity. Meanwhile, with the rapid development of China's economy shifted from the medium-speed and stable development of the first decade of the hardware market to maintain high growth era has ended, excess capacity is quite prominent . In this context , the industry transformation and upgrading, increase technology investment and improve product quality will become inevitable.

Hardware industry development trend scale . Our larger hardware market is mainly distributed in Zhejiang, Jiangsu, Shanghai , Guangdong and Shandong provinces. For example, Zhejiang Yongkang Hardware & Electrical production enterprise clusters , Shandong Linyi hardware market , Hangzhou New Century Lock Market , Shanghai Hardware & Electrical Trade City , Chengdu Golden House Hardware & Electrical City , Guangdong Guang Hardware & Electrical City. At present , China's household hardware products industry has entered the world. Relevant information, in recent years , China has established a zipper , electric shaving , stainless steel utensils, pots , blade, bike locks, 14 technology development center, as well as a pressure cooker , electric shaving devices , lighters and other 16 products center . At the same time , China has also gradually become the world's largest metal products processing and exporting countries. stone coated metal roofing tile related data is expected in 2013 , China's hardware and other related products, export growth remained at about 10%.



Development pattern of China's hardware industry market analysis

Hardware industry diversification . Currently, the country specialized hardware construction of the market has been basically formed origin-based and flow-through , large and small , integrated with a single type with a reasonable and mutually reinforcing pattern. Hardware market, for example in Tianjin Tianjin International Hardware & Electrical City , New South Road , Hardware City , Northern Hardware City and the Pearl River Hardware Hardware City four professional market , with annual sales totaled 200 billion yuan . This four hardware market, according to their different market positioning, formed their own development model. Located in the center of Tianjin International Hardware & Electrical City take an integrated diversified business model , electromechanical city has commercial stores , there are high-grade office buildings and star hotels , hardware stores take the high road ; northern China Hardware City places featured wholesale plumbing and solar ; the Pearl Hardware City is emphasis on decorative hardware business . These four market diversification effects not only gathered more than 60 percent of Tianjin Hardware Business owner , will also be the introduction of well-known brands in full Tianjin market , northern China 's largest metal forming industry wholesale bases.

Hardware industry is the key to further enlarge and strengthen the transformation and upgrading . Insiders pointed out that China's hardware market is changing by the shortage to oversupply , forcing the price competition in the market dominated by a shift to high-quality, high-tech oriented. In this case, the transformation and upgrading of the future stone coated metal roofing tile industry is inevitable. With the deepening of enterprise competition -related , hardware industrial chain profit margins are the various stages of compression, downward movement is reduced. Meanwhile, the international market for our hardware products have gradually changed the requirements for the quality of our hardware products , packaging, delivery time will have higher requirements , or even gradually extended to the production process and product development.

Moreover , the industry pointed out that China's hardware products industry transformation and upgrading will usher in a new pattern of foreign trade , the biggest change is probably the high-tech product exports will grow. Such as wire rope shears, bolt cutters, saw frame, mechanics' tools , telecommunication tools, household combination tool , steel tape measure, level measuring instrument, such as the series of hi-tech , high value-added export products will gradually replace the original low value-added metal products .