2013年11月19日星期二

Wardrobe enterprises need to avoid a price war to maintain brand


In recent wardrobe competitive market pressures continue to increase, many companies have come up with tricks how to enhance their market competitiveness , a number of large enterprises will be from product quality, strategy and other aspects . Some SMEs because by their own constraints can only choose manufacturing advantages in price , the move also caused the market price war chest undesirable phenomena .

Companies should do something good for whether it should participate in the stone coated steel roofing tile market price war among the years, wardrobe should be a judge of their own , and where necessary, the use of low-cost advantage is also not a bad idea . And to the brand publicity, promotion out , companies may profit by having a certain , so that consumers can be certain experience. But this is a prerequisite , not to say blindly to price competition, the enterprises and products simply throw away , such as quality and so on.

But even participated in a price war , wardrobe enterprises should still remain the most original mind , seize the product technology is the core. Blindly fight a price war is not an object , even if none of the premise , but unlike some of the smaller brands blindly go on price, this does not meet the operational direction of the big brands . Product quality is the pillar , wardrobe business only with technology, with quality , with services in order to truly achieve inexpensive. Including poor quality is reflected in the good quality, environmental protection and other aspects of higher index , because wardrobe enterprises should pay attention to maintain the brand . The brand is not a slogan , a name , you need to rely on some quality there are many user-friendly design , including some elements of the service , which can be called affordable brand concept .



Wardrobe enterprises need to avoid a price war to maintain brand

Blindly price war that could ultimately harm the consumer , may at the outset some businesses or companies will profit. But in the end such a low price when consumers already have " immunity " of the time, and then lower the price to attract consumers live , then this time in relation to corporate thinking what to retain consumers . Finally, do not rely on the product or the strength to speak .

Therefore, enterprises should be worthy of their own closet , worthy consumers . In the stone coated steel roofing tile corporate positioning , market positioning and long-term positioning, positioning technology , and service positioning, have principles , to stick to the bottom line , must not blindly sword easy road . But also constantly upgrade their competitiveness in the market , so as to keep for themselves a way out .


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