CHINA STONE VENEER
related news
As a new type of building decoration
materials, ceramic plate has many advantages, very practical, Italy in 1996
which introduced 3 mm sheet, the sheet in the United States and Europe is
relatively high market acceptance , and a late start in the domestic ceramic
plate , market acceptance is relatively low. Taking into
account the specific market demands on the ceramic plate , ceramic plate with
the traditional marketing methods tile has a great difference in the quality
requirements of the marketing team is also relatively high . Here, I share with you
their ceramic plate for the operating conditions in the domestic market some
insight , we want to help.
Ceramic plate in the development of the domestic market Analysis
China's current domestic manufacturing sheet of small enterprises , the Mona Lisa since 2007 the first production and sales of ceramic plate , and the specifications set at 900 × 1800 mm large plate ; new source, the Haida , BOBO, imperial porcelain and other enterprises in the manufacture of 600 × 1200 mm size thin brick , and another day Thailand , Hui Tak , the Jiajiang Jin Tao and other peripheral businesses to promote sheet, co-King brilliance, and into the bathroom in the promotion of calcium silicate board ; follow up marketing medium and large small enterprises , many enterprises wait wandering , it is learned that some large enterprises for market research and promotion sheet preparation, such as RAK, Dongpeng, Jin Tao , Department of Asia , Shun Shing , the benefits of such . Now in promoting CHINA MANUFACTURED STONE VENEER sheet of more influential enterprises are mainly concentrated in Guangdong .
Domestic market acceptance of the ceramic plate is not high at present , consumers are habitual acceptance of traditional products , traditional products that use safe, reliable , inexpensive, and easy construction. The first sheet is not perceived by the public , coupled with pre-promotion expensive, the terminal does not form a large consumer trends, consumer groups is missing.
Ceramic plate cognitive existing applications missing, most consumers do not know how to create a living space with a ceramic plate , the general application of decorative design did not follow up ; construction technology there is a big problem , the lack of professional construction and technical personnel , the general plasterers unwilling to accept thin construction, related auxiliary materials and technical training have not kept pace ; hanging construction more complex integration issues related to insulation no good solution , sheets and insulation material of their own enterprises alliance did not get the attention they deserve .
And application of the relevant national standards and a sheet construction inspection standards lag , the majority of engineering units and supervisors do not want to take responsibility , and some places even ceramic plate wall construction is completed because there is no relevant acceptance criteria can not be through the acceptance of things, which also largely affected the sheet in the domestic promotion.
Currently sheet business in the domestic market is the main channel of the Channel mode , by design colleges, engineering units and some tooling companies , curtain wall companies in the promotion of joint cooperation in this area and the new source of Mona Lisa are doing well, and we have many influential projects using sheet ; Decoration promotion because the general low level of consumer acceptance without too much investment in the home improvement industry better business planning and construction Porcelain Co., Ltd. is the Haida , product planning, channel building and human resource matching both real-time to keep up.
Ceramic plate in the domestic market share is very low, far from building ceramics market share accounted for 0.5 % of the national sales of less than 5 million square sheet , the existing equipment manufacturing capacity has exceeded 10 million square feet or more , companies are there is the phenomenon of production than sales , some companies open to open the stop , the survival pressure.
Earlier in the country as one of the enterprises to promote thin porcelain , the Mona Lisa is a lot of work in this industry , itself is also relevant standard -setting reap the opportunities , and effectively promoting its brand market share of thin rate ; Mona Lisa in marketing also tried a lot of models , in the institute focus on investment levels and engineering aspects , find a line with their own development path , and is currently ranked first in the various sheets enterprise ; also some other enterprises follow some malicious competition , several companies now have not been able to unite in collective enhance certain height ceramic plate of this type of products in the market influence business behavior too heavy, early to start a price war , which increasingly requires business plan ahead , solid foundation, as soon as possible to identify the mode of development for their own ! various enterprises since the ceramic plate as the Blue Ocean Strategy to consider , we must trust each other , healthy competition , and jointly promote the ceramic plate in the Chinese market.
Ceramic plate pre mainly in eastern and central China are active, are now major cities ( especially the design of the avant-garde of the city ) are on the ceramic plate that has a good acceptance of new materials , more popular in the domestic market concentrated in Shandong , Jiangsu, Zhejiang, Fujian , Hunan, Hubei , Sichuan, Henan , Shaanxi and other provinces , each enterprise will mainly focus on these provinces , focusing on development projects market.
Ceramic plate in the country's development prospects analysis
Ceramic plate decorative applications as a novel material itself has a right alternative to traditional materials unparalleled advantages, can replace the stone, glass curtain wall, wallpaper, aluminum veneer, traditional tiles, insulation board, furniture panel , etc., can be effectively moisture, mildew , reduce the building load, decorative landscaping effect, is a comprehensive integrated decorative materials, wide application field , and now the main stay in the wall material and replace some of the traditional tile and stone level, no further extension of its scope of application Once open the market situation in other domains , the amount will be greater.
Ceramic plate because of its large , thin, light , hard and other characteristics, the "energy saving" of the environment , supported by the national level . China is a country affected by heavy pollution , haze over the pain of suffering , compared to traditional ceramic tile manufacturing sheet can save 60% of overall energy consumption and a 50% reduction in carbon emissions , the country. The relevant state departments of ceramic plate has confirmed the promotion and support, and gradually introduced a number of thin ceramic plate and brick standards in the government's priority in a number of large public projects recommended to use ceramic plate , driving other commercial real estate projects and home use of the products.
With the introduction of relevant standards and the corporate public relations , and many design units start designing with ceramic plate , there are a number of engineering units receiving sheet, such as subways , tunnels, hospitals, schools and other real estate. With some of the model project for reference , more and more buildings start using thin , and even some home improvement are also starting to use thin , especially in some villa renovation and re-decoration . Inkjet technology on the sheet so thin suit diverse applications , have a certain texture, use of space in the extension ; previously focused on the promotion of tooling , the companies in the bidding processes under a lot of effort, in-store promotion of the rear and home improvement applications will be a breakthrough.
Ceramic tile adhesive sheet to promote desired , insulation materials , and supporting tools used increasingly perfect, related links and cooperation between enterprises grew closer for the construction and training of personnel in the terminal to make a series of follow-up work lifted the application concerns , making it easier for consumers to understand and accept the ceramic plate , which also promote the terminal plate played a boosting agent.
With the growth of market demand , more and more enterprises are concerned about the development of the ceramic plate , or even actively involved in the planning of some enterprises in the establishment of production lines, some companies consider the way first cut into the OEM market. Participating enterprises more, thin branches of this product will really take shape , materials and equipment upstream companies will scale development, thus effectively reducing the manufacturing costs ; market acceptance is high up , CHINA MANUFACTURED STONE VENEER market share rate is more, it will lower the difficulty of promoting , marketing some of the cost will be reduced accordingly . From manufacturing to marketing costs are generally lower after the final price will return to a reasonable range , the price will not be a constraint to promoting factor.
Other non-building areas ( such as insulation board , household surfaces , ceilings ) expansion , which is a big cake ceramic plate .
New marketing model innovation will contribute to the rapid sales sheets , such as electricity , engineering alliances.
Stage projects around the ceramic plate emerging, the traditional material forms a certain impact , sheet market growth trends and significant , I believe next year there will be a small peak , about three years there will be many new members in the family sheet .
Ceramic plate in the development of the domestic market Analysis
China's current domestic manufacturing sheet of small enterprises , the Mona Lisa since 2007 the first production and sales of ceramic plate , and the specifications set at 900 × 1800 mm large plate ; new source, the Haida , BOBO, imperial porcelain and other enterprises in the manufacture of 600 × 1200 mm size thin brick , and another day Thailand , Hui Tak , the Jiajiang Jin Tao and other peripheral businesses to promote sheet, co-King brilliance, and into the bathroom in the promotion of calcium silicate board ; follow up marketing medium and large small enterprises , many enterprises wait wandering , it is learned that some large enterprises for market research and promotion sheet preparation, such as RAK, Dongpeng, Jin Tao , Department of Asia , Shun Shing , the benefits of such . Now in promoting CHINA MANUFACTURED STONE VENEER sheet of more influential enterprises are mainly concentrated in Guangdong .
Domestic market acceptance of the ceramic plate is not high at present , consumers are habitual acceptance of traditional products , traditional products that use safe, reliable , inexpensive, and easy construction. The first sheet is not perceived by the public , coupled with pre-promotion expensive, the terminal does not form a large consumer trends, consumer groups is missing.
Ceramic plate cognitive existing applications missing, most consumers do not know how to create a living space with a ceramic plate , the general application of decorative design did not follow up ; construction technology there is a big problem , the lack of professional construction and technical personnel , the general plasterers unwilling to accept thin construction, related auxiliary materials and technical training have not kept pace ; hanging construction more complex integration issues related to insulation no good solution , sheets and insulation material of their own enterprises alliance did not get the attention they deserve .
And application of the relevant national standards and a sheet construction inspection standards lag , the majority of engineering units and supervisors do not want to take responsibility , and some places even ceramic plate wall construction is completed because there is no relevant acceptance criteria can not be through the acceptance of things, which also largely affected the sheet in the domestic promotion.
Currently sheet business in the domestic market is the main channel of the Channel mode , by design colleges, engineering units and some tooling companies , curtain wall companies in the promotion of joint cooperation in this area and the new source of Mona Lisa are doing well, and we have many influential projects using sheet ; Decoration promotion because the general low level of consumer acceptance without too much investment in the home improvement industry better business planning and construction Porcelain Co., Ltd. is the Haida , product planning, channel building and human resource matching both real-time to keep up.
Ceramic plate in the domestic market share is very low, far from building ceramics market share accounted for 0.5 % of the national sales of less than 5 million square sheet , the existing equipment manufacturing capacity has exceeded 10 million square feet or more , companies are there is the phenomenon of production than sales , some companies open to open the stop , the survival pressure.
Earlier in the country as one of the enterprises to promote thin porcelain , the Mona Lisa is a lot of work in this industry , itself is also relevant standard -setting reap the opportunities , and effectively promoting its brand market share of thin rate ; Mona Lisa in marketing also tried a lot of models , in the institute focus on investment levels and engineering aspects , find a line with their own development path , and is currently ranked first in the various sheets enterprise ; also some other enterprises follow some malicious competition , several companies now have not been able to unite in collective enhance certain height ceramic plate of this type of products in the market influence business behavior too heavy, early to start a price war , which increasingly requires business plan ahead , solid foundation, as soon as possible to identify the mode of development for their own ! various enterprises since the ceramic plate as the Blue Ocean Strategy to consider , we must trust each other , healthy competition , and jointly promote the ceramic plate in the Chinese market.
Ceramic plate pre mainly in eastern and central China are active, are now major cities ( especially the design of the avant-garde of the city ) are on the ceramic plate that has a good acceptance of new materials , more popular in the domestic market concentrated in Shandong , Jiangsu, Zhejiang, Fujian , Hunan, Hubei , Sichuan, Henan , Shaanxi and other provinces , each enterprise will mainly focus on these provinces , focusing on development projects market.
Ceramic plate in the country's development prospects analysis
Ceramic plate decorative applications as a novel material itself has a right alternative to traditional materials unparalleled advantages, can replace the stone, glass curtain wall, wallpaper, aluminum veneer, traditional tiles, insulation board, furniture panel , etc., can be effectively moisture, mildew , reduce the building load, decorative landscaping effect, is a comprehensive integrated decorative materials, wide application field , and now the main stay in the wall material and replace some of the traditional tile and stone level, no further extension of its scope of application Once open the market situation in other domains , the amount will be greater.
Ceramic plate because of its large , thin, light , hard and other characteristics, the "energy saving" of the environment , supported by the national level . China is a country affected by heavy pollution , haze over the pain of suffering , compared to traditional ceramic tile manufacturing sheet can save 60% of overall energy consumption and a 50% reduction in carbon emissions , the country. The relevant state departments of ceramic plate has confirmed the promotion and support, and gradually introduced a number of thin ceramic plate and brick standards in the government's priority in a number of large public projects recommended to use ceramic plate , driving other commercial real estate projects and home use of the products.
With the introduction of relevant standards and the corporate public relations , and many design units start designing with ceramic plate , there are a number of engineering units receiving sheet, such as subways , tunnels, hospitals, schools and other real estate. With some of the model project for reference , more and more buildings start using thin , and even some home improvement are also starting to use thin , especially in some villa renovation and re-decoration . Inkjet technology on the sheet so thin suit diverse applications , have a certain texture, use of space in the extension ; previously focused on the promotion of tooling , the companies in the bidding processes under a lot of effort, in-store promotion of the rear and home improvement applications will be a breakthrough.
Ceramic tile adhesive sheet to promote desired , insulation materials , and supporting tools used increasingly perfect, related links and cooperation between enterprises grew closer for the construction and training of personnel in the terminal to make a series of follow-up work lifted the application concerns , making it easier for consumers to understand and accept the ceramic plate , which also promote the terminal plate played a boosting agent.
With the growth of market demand , more and more enterprises are concerned about the development of the ceramic plate , or even actively involved in the planning of some enterprises in the establishment of production lines, some companies consider the way first cut into the OEM market. Participating enterprises more, thin branches of this product will really take shape , materials and equipment upstream companies will scale development, thus effectively reducing the manufacturing costs ; market acceptance is high up , CHINA MANUFACTURED STONE VENEER market share rate is more, it will lower the difficulty of promoting , marketing some of the cost will be reduced accordingly . From manufacturing to marketing costs are generally lower after the final price will return to a reasonable range , the price will not be a constraint to promoting factor.
Other non-building areas ( such as insulation board , household surfaces , ceilings ) expansion , which is a big cake ceramic plate .
New marketing model innovation will contribute to the rapid sales sheets , such as electricity , engineering alliances.
Stage projects around the ceramic plate emerging, the traditional material forms a certain impact , sheet market growth trends and significant , I believe next year there will be a small peak , about three years there will be many new members in the family sheet .
没有评论:
发表评论