CHINA STONE VENEER
related news
Over time , the stone industry a few years
ago in terms of 2013 compared to the stone industry to become more "
gentle " the. Previous Zhigu sales , now more concerned about the
corporate culture and brand building . Culture is the soul of the stone brands
, spiritual and cultural content of their products is higher, its economic
value added will be higher.
2013 , the growing phenomenon of product
homogeneity stone industry , more and more enterprises begin to play the brand
of stone "cultural " brand , repackaging product concepts , in order
to develop the market. Competition between each stone enterprises also by the
ratio of the price than style, than the quality of development than the brand
culture. Many domestic enterprises have their own stone brand culture was re-
examined to establish the corporate culture in brand marketing irreplaceable .
CHINA STONE VENEER
Fusion of art and design culture leading industry
Successful cultural marketing can make a
product or brand image in the minds of consumers form a good impression. In
2013 , many of the stone business , brand very seriously , " design
culture " of the building , so that ordinary consumers and those
groundbreaking works up close, with the arts and culture to impress consumers. CHINA
STONE VENEER
" Design is divided into two
directions , one aesthetic , one is functional , if it is designed vase , it
can only pursue aesthetic ; If it is to build a house , then it must be the
primary functional ." World class Father of Italian design guru ---
postmodern design Alessandro Mendini , in 2013 China Interior Design Forum published
this view.
Living at home planning center official
said , in cooperation with world-class top designers , to bring maximum
benefits of living at home is on design changes , both applications and
aesthetic design concepts , fully reflected in the life of home flooring ,
stone and custom household and other products on . Insiders said , " Look
out of stone stone, stone look out of borders ," such cultural marketing
is worth peer learning .
Government work together to create a
cultural industry chain
The key is to promote cultural construction
stone business , improve cultural marketing success is to get government
support. Insiders pointed out that , although the bewildering variety of stone
industry , but the brand concentration is low, rarely very strong , leading the
type of business or brand. CHINA STONE VENEER
In fact, Stone brand to rise , leading to
market development is to rely on the brand itself more cultural connotations .
Culture determines the height of the direction and development of enterprise
development in a large sense . Only with government forces spread through
cultural influence, shaping the corporate brand image in order to create a
large household influential .
CHINA STONE VENEER
Integration of different industries to promote the new concept
of marketing
Stone playing the cultural card companies
have turned to a new concept of marketing , is no accident. Consumers more and
more attention to quality of life, home , consumer demand along with the
upgrade , cultural marketing just to meet a high level of psychological needs
of consumers. The industry believes that the stone business cards pop culture
phenomenon needs to play a rational view , on the basis of consolidating the
product , if the stone business sense to give the brand a richer culture, can
bring economic benefits while enhancing the brand image . But if corporate
culture only by self- hype , may only have a negative impact to the enterprise
.
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