Culture is the soul of the brand stone enterprises play "culture" card

CHINA STONE VENEER related news

Over time , the stone industry a few years ago in terms of 2013 compared to the stone industry to become more " gentle " the. Previous Zhigu sales , now more concerned about the corporate culture and brand building . Culture is the soul of the stone brands , spiritual and cultural content of their products is higher, its economic value added will be higher.

2013 , the growing phenomenon of product homogeneity stone industry , more and more enterprises begin to play the brand of stone "cultural " brand , repackaging product concepts , in order to develop the market. Competition between each stone enterprises also by the ratio of the price than style, than the quality of development than the brand culture. Many domestic enterprises have their own stone brand culture was re- examined to establish the corporate culture in brand marketing irreplaceable .

CHINA STONE VENEER Fusion of art and design culture leading industry

Successful cultural marketing can make a product or brand image in the minds of consumers form a good impression. In 2013 , many of the stone business , brand very seriously , " design culture " of the building , so that ordinary consumers and those groundbreaking works up close, with the arts and culture to impress consumers. CHINA STONE VENEER

" Design is divided into two directions , one aesthetic , one is functional , if it is designed vase , it can only pursue aesthetic ; If it is to build a house , then it must be the primary functional ." World class Father of Italian design guru --- postmodern design Alessandro Mendini , in 2013 China Interior Design Forum published this view.

Living at home planning center official said , in cooperation with world-class top designers , to bring maximum benefits of living at home is on design changes , both applications and aesthetic design concepts , fully reflected in the life of home flooring , stone and custom household and other products on . Insiders said , " Look out of stone stone, stone look out of borders ," such cultural marketing is worth peer learning .

Government work together to create a cultural industry chain

The key is to promote cultural construction stone business , improve cultural marketing success is to get government support. Insiders pointed out that , although the bewildering variety of stone industry , but the brand concentration is low, rarely very strong , leading the type of business or brand. CHINA STONE VENEER

In fact, Stone brand to rise , leading to market development is to rely on the brand itself more cultural connotations . Culture determines the height of the direction and development of enterprise development in a large sense . Only with government forces spread through cultural influence, shaping the corporate brand image in order to create a large household influential .

CHINA STONE VENEER Integration of different industries to promote the new concept of marketing

Stone playing the cultural card companies have turned to a new concept of marketing , is no accident. Consumers more and more attention to quality of life, home , consumer demand along with the upgrade , cultural marketing just to meet a high level of psychological needs of consumers. The industry believes that the stone business cards pop culture phenomenon needs to play a rational view , on the basis of consolidating the product , if the stone business sense to give the brand a richer culture, can bring economic benefits while enhancing the brand image . But if corporate culture only by self- hype , may only have a negative impact to the enterprise .

By CHINA STONE VENEER