Doors of corporate management must adapt to the rhythm of the times and the needs of micro-

If the first two years of all networks, watercress, World Forum and other social media is still in the tepid state, and now, in the face of these two gathered a number equivalent to a third of China's population, the astonishing pace of development and reach the breadth of the social media development has undergone a qualitative leap. This is a virtual and real markets, some companies have keen sense of smell smell great opportunities, have in microblogging, letters and other platforms camp, a revolution is coming, the main battlefield of the future of enterprise marketing is shifting. stone coated metal roofing tile
Microblogging, micro-channel, micro-groups, micro-fiction, micro-movies, and even extra baggage, in this "micro" era, many emerging micro expressions and micro-behavior began to popularity, these new media marketing a typical representative of vocabulary, become a modern society symbol. This era, do anything, can not rely solely on simple diligence or enthusiasm, it is important to change their way of thinking. In an industry operating five years without making any changes, such enterprises is bound to be eliminated, in this era of micro-enterprise business is going to follow the rhythm of the times and needs. stone coated metal roofing tile
Micro-era wooden new media marketing, must also keep up with the pace of the times, the flow. Doors of enterprises with new media marketing for brand planning, brand promotion, brand maintenance and other projects, has become a new wind, including microblogging marketing, micro-film marketing, network marketing, magazines, etc., including new media marketing has become popular marketing insiders way. stone coated metal roofing tile
Doors of businesses operating limitations of new media marketing
New media marketing is working well constrained by four factors: content, resources, technology and investment. That is good content, rich resources, superb technology and reasonable investment. In the new media marketing, there is a widespread misunderstanding: that the new media marketing without spending any money, which is the cost of new media misunderstanding. Make bricks without straw, although the cost of new media marketing to be much lower compared to traditional media, but still need a reasonable investment, there is a reasonable return on investment would have expected. At present, some foresight of the doors of businesses, have increased investment in new media marketing efforts. stone coated metal roofing tile
Wooden corporate investment in new media marketing is divided into two aspects: First, the spread of media costs, such as search ranking, website posting and so on. Second, new media marketing strategies and tactics in the planning costs, the current situation, because many enterprises lack of new media marketing expertise and experience, so had to resort to professional consulting services sector experience and ability to develop new media marketing. stone coated metal roofing tile
Wood industry micro-film world
Micro-film marketing and business marriage with congenital gene, it is the "advertisement" into "content", the brand, the product flows through the stories and images to packaging, to convey. stone coated metal roofing tile According to the corporate brand planning and system needs a complete production, so that micro-film in the story naturally reflect the corporate brand characteristics and brand appeal, can lead to resonate with the audience, which tends to benefit the brand enjoys popular support, is a continuation and supplement traditional marketing. Micro-film industry, the rise in the home for a short time, the film is the first micro-cabinet industry KEBAO on March 28, 2012 launch of the "breakfast." It is reported that, "breakfast" launched less than half the time playing on more than a million times, one time shocked the domestic industry. In addition to the cabinet industry one step ahead of the "breakfast", the doors of businesses also have the water tested micro-film, is now widespread nature of the "My Mountain" family life "is not the same as life is not the same as living at home (three -steps). " stone coated metal roofing tile
Some doors of businesses took micro film, received good results, but there are also many doors businesses to invest in cost, but with little success. " stone coated metal roofing tile Marketing means to do anything" in the China Building Decoration Association, Decoration Committee Secretary Zhang Ren appears that micro-film is just a new marketing tool only, and is not special. Zhang Ren reminded doors of businesses in the advertising promotion, to consider the audience and effects, do not blindly follow the trend, or just the opposite. In fact, companies took place micro-film critical thought through cultural means to enhance their brand, showing the direction of the brand's appeal, which is actually laying the groundwork for future marketing, as long as this objective was achieved it was successful. stone coated metal roofing tile
Social media marketing is the wave of avalanche, wood industry and other industries are unable to evade and escape, in the face in front of a huge change, corporate attitude should not be used without problems, but react quickly, exploration and research How in this huge market to find your target audience and make precision marketing.

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