Ceramics by balancing the interests of commerce to eliminate "roadblocks"

The RMB appreciation, stone coated steel roofing tile export restricted such extrusion, Foshan many companies as a way out of the domestic market. However, market regulation was "meant" harm downstream industries, including building materials, and to open up the domestic market through e-commerce, or will become this year's winter fashion home improvement building materials industry.
 stone coated steel roofing tile Export to internal market difficult
In recent sessions of the Canton Fair, many companies are hanging out the "welcome domestic buyers" logo, indicating that domestic demand era. "Building the countryside" pilot also recently started in Shandong and Ningxia. But with home renovation related flooring, paint, ceramics, sanitary ware and other household none catch "Building the countryside" first bus.
In addition, the property market regulation but also to have a close relationship with the home improvement building materials industry, feel whizzing coolness. Dongpeng vice president Tan Hao deep right that every year companies are engaged in buy turnover rate at 87%, but a marked decline in sales this year. For someone who used to foreign trade enterprises, switch to domestic sales faced with many difficulties. Foshan SME owners have said that the greatest difficulty is the channel construction, "companies do not have a mature business relationships and marketing network, starting from scratch, while there are basically domestic arrears, Repudiation risk."
stone coated steel roofing tile Leveraging e-commerce to get through domestic channels
Foshan Shun Ming Jiang Xuan Allianz Group General Manager Qian He believes that the traditional domestic difficulties, the pattern is expected through e-commerce solutions, e-commerce platform to become an extension of the traditional channels and complementary operations.
He said Shunlian and e-commerce sites through cooperation, the line moved online hypermarket for SMEs to get through domestic channels. "Enterprise is responsible for production, product operations, design, build, shop, as well as logistics, distribution and installation services we solve the" Statistics show that: in 2009, the network B2C + C2C + B2B market reached 263 billion yuan, but only 0.7 B2C %. This shows, B2C market has great room for growth.
Channel construction can not simply be understood as sales channels. For many foreign trade enterprises, should build brand awareness. Distribution network through B2B, C2C ant heap soldiers consignment, lease marketing network platform, B2C brand building, as much as possible to the shop channel. "Maybe you did not sell 500,000 products, but the 500,000 hits have been let your brand awareness."
Benefits division or "out of the way."
Powerful e-commerce channel marketing capabilities for business transformation provides new support. Also contributed to the traditional channels of the industry leader, involved in the commerce of the game. However, how to balance the interests of dealers online transactions and split to become the biggest problem.
According to reports, Dongpeng line has more than 500 agents, home life museum has more than 1500, the channel tends to flatten. Suddenly towards e-commerce vertical mode, allowed agents feel precarious.
Tan Hao deep that e-commerce companies have invited experts and agents meet together, but very enjoyable. Ceramic industry price system mess, difficult to balance the interests of dealers. However, under the impact of the trend in e-commerce, e-commerce this year, Dongpeng established, online task is 50 million, but because of too high-end brand positioning, online marketing has not yet opened.
How to find the best balance between two kinds of marketing model point of confusion for many brands. However, compared with other consumer goods market, home improvement building materials net sales penetration is still relatively low. Data show that in 2009 sales of home networking market transaction size is 11.2 billion yuan, accounting for the overall online shopping market by 4.7%, online shopping users reached 60 million people, accounting for 19.4 percent of total Internet users.

by stone coated steel roofing tile