Wood industry matured is also inseparable from the "love triangle"

At present, there are many doors of businesses for the expansion of channels, at all costs, no matter the cost, optional way to develop a reseller. Blind expansion brought a lot of drawbacks, the disputes between the companies and distributors constantly, the problem continued;Manufactured Stone Veneer such adverse effects even in small and medium-sized wooden door enterprises in the formation of culture, their wanton use a variety of think clever "means" to recruit dealers; The long-term effect, the wood industry in the formation of many unfair, so that dealers difficult to survive under the weight of the.

China wood industry from the start has been 20 years, has been initially entered the mature stage, but also can not escape from this "love triangle". The various safeguard the legitimate rights and interests of consumers in the consumer's point of view, laws and regulations, industry standards continuously refined and improved, responsibilities and obligations of companies and distributors to consumers gradually clear, the consumer economy, quality disputes have law according to; relevant national regulatory authorities and industry associations have been ignored in another important relationship: the relationship between the interests in the companies and distributors.
Cheap brand into a tasteless
I found a strange phenomenon, there are many domestic well-known brand dealers revealed do not want the idea of ​​the brand, but the delay is not willing to act, the situation is more common in the current "window dressing" brand, we generally called tasteless phenomena. Many doors of corporate brand is doing well, significant advertising in the CCTV, Satellite TV, brand awareness is indeed rather high, soft power is nothing less strong. However, in which there are a large part of the doors of businesses only re-brand product is not heavy, there is a serious internal injuries, it simply is the product quality is not, technically there is no innovation, unable to adapt to changes in consumer demand development, unable to adapt to the fierce market competition.
Into high advertising costs at the same time, these doors of businesses must rely on price war rapid earnings to achieve the purpose of the operation of the fund, over time, they left the impression of a "brand cheap" to consumers, the high rate of complaints, the profit will be low for the dealer, on the one hand, there are certain advantages of the brand, but on the other hand, featureless, low prices, poor profitability, thus forming a "tasteless but wasteful to discard" tasteless phenomenon. This revelation to our doors dealer is not simply look at the brand brand products based point of view, because the product is the fundamental brand.
Small horse cart
The mistress phenomenon, the phenomenon also known as vases, more common in small wooden door very strong businesses and capabilities between dealers. Small wooden door enterprise strength is too weak, the strength of dealers, in fact, the formation of the dealers with manufacturers in taking the situation, had expected a big hand little hand, companies with a dealer development, the reality is actually a small horse-drawn carts! Manufactured Stone Veneer In this case, many dealers are forced to will then look for a brand, so the original brand became vases, mistress. This case the surface appears to be the dealer does not, but in fact the dealer is innocent, why did he want to seek a second brand: If the first brand to bring profits? They do not directly get rid of already stated that they are The humane dealer!

The vase phenomenon dealer short-term to make money, but can not focus on the promotion of a brand, a serious shortcoming for the long-term development, so I suggested that dealers best learn a bitter lesson for a strong enterprise, willing to do the century-old brand enterprise, single-minded, so that on both sides of the companies and distributors are better.