In recent years, the pace of development of
China's stone industry by leaps and bounds , the market also followed the
footsteps of stone enterprises , have to establish a brand , it can be said
that the current domestic stone industry is moving into the brand dispute
phase.
Business is business, the channel is the most effective control measures to safeguard the interests of channel members , which is to establish strategic alliances with channel members premise , if they lose the protection of the interests , the network competition are likely to be torn , so rampant pack , so interest is the premise and guarantee.
Stone industry into rapid integration period , which is basically the industry consensus has been reached , but the result of integration is that some companies and brands will tend to disappear . As a relatively weak competitive small stone business , be integrated risk will be eliminated after the increasing , then the small and medium CHINA MANUFACTURED STONE VENEER how the stone business in this industry consolidation is not eliminated it ?
Strengthen the core channel members downline customer's control . Although the contract is to control the core interests and important measures of channel members , but does not exclude members of these channels are competing products with greater commitment and investment to the benefit of market collapse. So this time , another advantage of real estate will come out, and that is more human enterprise has other advantages to achieve the core channel members downline customer's control , once achieved this control , channel members in these core ready to give up cooperation , cooperation with competing products selected will be a legislator, because these downline customers once lost , it will mean that their business would suffer heavy losses. While the competing products in terms of channel members operate directly over the core of their downline customers such huge resources into a war of attrition that they can not afford .
In this regard , companies on the one hand to strengthen the core services on behalf of the channel members their downline detailed customer information collection and collation , the other is the core channel members and their downline customers with regular shop goods , promotion , publicity, improve customer intelligence .
Once the individual core channel members are competing products the temptation to give up cooperation , we must quickly establish new core channel members , rapid mobilization of manpower , material and other channel members to expand on the original core of centralized marketing downline customers , accounting positions and other activities , to make their competing products can not be received for distribution , but also on the other channel members to achieve a deterrent effect.
In the core area of the control of market channels , as a small stone enterprises must not afraid to invest human , material and financial resources , but to persevere , as long as the channel in , will be in position . Facing the industry consolidation trend, as a small stone business , the first thing to consider is how we can survive this consolidation trend .
Since the relative lack of enterprise resource capacity , which requires enterprises to focus resources on its own relatively have the advantage of regional markets to establish their own base, while the base standard is established competitors in the market attack, unable to start, which is not given the opportunity of competing products landed ashore .
Implemented through strategic alliances strong control on the core channel , forming a rigid competition in the market network . Control of the core channels to take advantage of benefits in the form of a link to perform the contract , in general , a company that formed the core of the channel control , competitive products in order to compete in the market it is difficult to effectively break , because they can not break through the channel to be difficult to cut into the market .
Stone industry channels generally have a core channel members , and companies need to do the first step is to complete these core channel members effectively controlled.
Business is business, the channel is the most effective control measures to safeguard the interests of channel members , which is to establish strategic alliances with channel members premise , if they lose the protection of the interests , the network is easy to be torn competing products , thereby blow out of hand. So interest is the premise and guarantee.
With only the interests of the foundation of this strategic alliance is torn risks still exist , then we need for this kind of object and then on a strategic alliance insurance, this road is the insurance contract . Contracts are channel members to give up cooperation, increase cooperation with competing products the risk of channel members to give up . In order to achieve the control of the core channel members , channel members each year with these core agreement is CHINA MANUFACTURED STONE VENEER nterprises to carry out a core work .
In the integration market in the process , we can not ignore the changes in consumer demand for the development of the industry plays an important influence , as Chinese stone market demand for high-end, overall , energy conservation , green and other trends , the stone industry should also follow these ideas to develop.
Business is business, the channel is the most effective control measures to safeguard the interests of channel members , which is to establish strategic alliances with channel members premise , if they lose the protection of the interests , the network competition are likely to be torn , so rampant pack , so interest is the premise and guarantee.
Stone industry into rapid integration period , which is basically the industry consensus has been reached , but the result of integration is that some companies and brands will tend to disappear . As a relatively weak competitive small stone business , be integrated risk will be eliminated after the increasing , then the small and medium CHINA MANUFACTURED STONE VENEER how the stone business in this industry consolidation is not eliminated it ?
Strengthen the core channel members downline customer's control . Although the contract is to control the core interests and important measures of channel members , but does not exclude members of these channels are competing products with greater commitment and investment to the benefit of market collapse. So this time , another advantage of real estate will come out, and that is more human enterprise has other advantages to achieve the core channel members downline customer's control , once achieved this control , channel members in these core ready to give up cooperation , cooperation with competing products selected will be a legislator, because these downline customers once lost , it will mean that their business would suffer heavy losses. While the competing products in terms of channel members operate directly over the core of their downline customers such huge resources into a war of attrition that they can not afford .
In this regard , companies on the one hand to strengthen the core services on behalf of the channel members their downline detailed customer information collection and collation , the other is the core channel members and their downline customers with regular shop goods , promotion , publicity, improve customer intelligence .
Once the individual core channel members are competing products the temptation to give up cooperation , we must quickly establish new core channel members , rapid mobilization of manpower , material and other channel members to expand on the original core of centralized marketing downline customers , accounting positions and other activities , to make their competing products can not be received for distribution , but also on the other channel members to achieve a deterrent effect.
In the core area of the control of market channels , as a small stone enterprises must not afraid to invest human , material and financial resources , but to persevere , as long as the channel in , will be in position . Facing the industry consolidation trend, as a small stone business , the first thing to consider is how we can survive this consolidation trend .
Since the relative lack of enterprise resource capacity , which requires enterprises to focus resources on its own relatively have the advantage of regional markets to establish their own base, while the base standard is established competitors in the market attack, unable to start, which is not given the opportunity of competing products landed ashore .
Implemented through strategic alliances strong control on the core channel , forming a rigid competition in the market network . Control of the core channels to take advantage of benefits in the form of a link to perform the contract , in general , a company that formed the core of the channel control , competitive products in order to compete in the market it is difficult to effectively break , because they can not break through the channel to be difficult to cut into the market .
Stone industry channels generally have a core channel members , and companies need to do the first step is to complete these core channel members effectively controlled.
Business is business, the channel is the most effective control measures to safeguard the interests of channel members , which is to establish strategic alliances with channel members premise , if they lose the protection of the interests , the network is easy to be torn competing products , thereby blow out of hand. So interest is the premise and guarantee.
With only the interests of the foundation of this strategic alliance is torn risks still exist , then we need for this kind of object and then on a strategic alliance insurance, this road is the insurance contract . Contracts are channel members to give up cooperation, increase cooperation with competing products the risk of channel members to give up . In order to achieve the control of the core channel members , channel members each year with these core agreement is CHINA MANUFACTURED STONE VENEER nterprises to carry out a core work .
In the integration market in the process , we can not ignore the changes in consumer demand for the development of the industry plays an important influence , as Chinese stone market demand for high-end, overall , energy conservation , green and other trends , the stone industry should also follow these ideas to develop.
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