Tile industry to develop or do without " innovation
" word. In recent years, the rapid development of the real estate world ,
making the world's production and consumption of ceramic tiles have gained
great development , as China tile product varieties and large quantities of
good quality , high- middle and low product range , great choice and
affordable, world many countries and regions are very popular Chinese tile
products , the proportion of Chinese tiles in the international market growing.
China in recent years, an unprecedented real estate development , real estate
revolves around building wall associated , hugely tile market demand. stone coated metal roofing tile
With Chinese ceramic production technology and the rapid
development of technology , outstanding tile market personalized products ,
product development starts to move towards the high end. Chinese companies are
now targeting the high-end tile market , emphasizing the adjustment of product
structure and improve value-added products , while also taking into account the
overall interests of the industry, through efforts to improve the technological
content of products , increase innovation , cultivate independent brands and
other measures to achieve sustainable development . Nine are now building on
the current state of our domestic network Xiaobian tile industry thinking and
summarized, the industry needs to change the five concepts.
First, the " Tile heavy on it ."
All along, the competition in the market are "
thick" as a competitive advantage to fight opponents , with people
"many like " traditional thinking , causing widespread that " go
heavy tile before it , was not cut corners ." In fact , the surface of
ceramic tile products are decorative material that is artistic, decorative,
surface protection of industrial products , people really used mainly
decorative surface effects, as long as the breaking strength and load-bearing
capacity of the actual requirements, will be able to full use of ceramic tiles
. stone coated metal roofing tile
Relative to the natural stone tiles , with high strength,
light weight , aging resistance, corrosion resistance, color consistency , and
many other advantages, is fired at high temperatures due to its ability to
resist damage tiles of the same thickness is much higher than stone, and the
better the sintered ceramic tiles , the higher ability to resist damage , which
is different from the natural stone tile prominent place , it does not require
natural stone " heavy feeling ."
Moreover , the thicker the tile , the greater the
difficulty of sintered products , the same degree of sintering cycle will
deteriorate , their ability to resist damage but worse, it is determined tile
firing process . In addition to many foreign and thick tile raw materials
consumed , reached the required degree of sintering also need to consume more
energy , which is not in line with the national policy of the State is a strong
advocate of "energy conservation, conserve resources , reduce emissions
," the . Therefore, the ceramic industry to achieve sustainable
development , the development of low-carbon , ceramic tile thinning is an
inevitable trend , all persons within the industry have called on consumers to
social promotion " is not thicker the better tile ", " tiles can
be thinner Some of the "especially our sales and marketing staff , as tile
cultural communicator must be made to educate consumers " tile thinning
" of ideas and knowledge . stone coated metal roofing tile
Second, the " high-end products is Baipi tile "
On the market , tile body " more white the more
upscale " has become mainstream , investigate its reason , from the
industry itself to mislead the consumer . Retroactive eighties and nineties ,
imported from Italy , Spain, the foreign high-end tile products, are red
billet, consumers are willing to pay high prices to buy used , enjoying the
high-end consumer . Into the 21st century, the domestic market is gradually
turning Baipi tiles on the market with "white " as a competitive
advantage to suppress imported products against competitors , allowing
consumers to gradually form a " blank white tile is the high-end products
," the ideas and cognition.
As previously said, the product itself is tiled surface
decoration materials, decorative effect is to really play the tile surface
layer , the performance as long as the body 's strength , water absorption ,
such as product standards meet the requirements, and produce color surface
layer does not affect the body layer , body is white, red, black and how ,
after the tiling is completed, who can see the color in the end blank layer.
Thus, " the more upscale white tile body more " purely on industry
self Zuonie now to change consumer attitudes Baipi Qinan . stone coated metal roofing tile
With dwindling Baipi and depletion of raw materials ,
along with the policy requires the industry clean production, recycling economy
development and utilization of mining resources , tile products must escape
from the " white base " of imprisonment, to expand the scope of use
of raw materials , make full use of a wide range of sources the red mud , sand
, mud and other inferior favor the development of red blank , gray blank tile
products , real tile production waste zero emissions. This requires a full
range of industry collaboration and cooperation , the needs of enterprise ,
government and industry associations to guide the formulation from standard
policy advocacy and marketing should be widely publicized , in particular the
company's sales team , as a cultural communicator tile , should be positive
communication and advocacy non Baipi , red blank tile products. Meanwhile,
enterprises should make decorative body layer and the surface layer of product
design , and gradually improve the quality of products of non- white base ,
gradually changing consumers ' Baipi "complex.
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