2014年1月7日星期二

Tile industry opportunities challenges the concept to be changed five 2014


Tile industry to develop or do without " innovation " word. In recent years, the rapid development of the real estate world , making the world's production and consumption of ceramic tiles have gained great development , as China tile product varieties and large quantities of good quality , high- middle and low product range , great choice and affordable, world many countries and regions are very popular Chinese tile products , the proportion of Chinese tiles in the international market growing. China in recent years, an unprecedented real estate development , real estate revolves around building wall associated , hugely tile market demand. stone coated metal roofing tile

With Chinese ceramic production technology and the rapid development of technology , outstanding tile market personalized products , product development starts to move towards the high end. Chinese companies are now targeting the high-end tile market , emphasizing the adjustment of product structure and improve value-added products , while also taking into account the overall interests of the industry, through efforts to improve the technological content of products , increase innovation , cultivate independent brands and other measures to achieve sustainable development . Nine are now building on the current state of our domestic network Xiaobian tile industry thinking and summarized, the industry needs to change the five concepts.


First, the " Tile heavy on it ."

All along, the competition in the market are " thick" as a competitive advantage to fight opponents , with people "many like " traditional thinking , causing widespread that " go heavy tile before it , was not cut corners ." In fact , the surface of ceramic tile products are decorative material that is artistic, decorative, surface protection of industrial products , people really used mainly decorative surface effects, as long as the breaking strength and load-bearing capacity of the actual requirements, will be able to full use of ceramic tiles . stone coated metal roofing tile

Relative to the natural stone tiles , with high strength, light weight , aging resistance, corrosion resistance, color consistency , and many other advantages, is fired at high temperatures due to its ability to resist damage tiles of the same thickness is much higher than stone, and the better the sintered ceramic tiles , the higher ability to resist damage , which is different from the natural stone tile prominent place , it does not require natural stone " heavy feeling ."

Moreover , the thicker the tile , the greater the difficulty of sintered products , the same degree of sintering cycle will deteriorate , their ability to resist damage but worse, it is determined tile firing process . In addition to many foreign and thick tile raw materials consumed , reached the required degree of sintering also need to consume more energy , which is not in line with the national policy of the State is a strong advocate of "energy conservation, conserve resources , reduce emissions ," the . Therefore, the ceramic industry to achieve sustainable development , the development of low-carbon , ceramic tile thinning is an inevitable trend , all persons within the industry have called on consumers to social promotion " is not thicker the better tile ", " tiles can be thinner Some of the "especially our sales and marketing staff , as tile cultural communicator must be made to educate consumers " tile thinning " of ideas and knowledge . stone coated metal roofing tile

Second, the " high-end products is Baipi tile "

On the market , tile body " more white the more upscale " has become mainstream , investigate its reason , from the industry itself to mislead the consumer . Retroactive eighties and nineties , imported from Italy , Spain, the foreign high-end tile products, are red billet, consumers are willing to pay high prices to buy used , enjoying the high-end consumer . Into the 21st century, the domestic market is gradually turning Baipi tiles on the market with "white " as a competitive advantage to suppress imported products against competitors , allowing consumers to gradually form a " blank white tile is the high-end products ," the ideas and cognition.

As previously said, the product itself is tiled surface decoration materials, decorative effect is to really play the tile surface layer , the performance as long as the body 's strength , water absorption , such as product standards meet the requirements, and produce color surface layer does not affect the body layer , body is white, red, black and how , after the tiling is completed, who can see the color in the end blank layer. Thus, " the more upscale white tile body more " purely on industry self Zuonie now to change consumer attitudes Baipi Qinan . stone coated metal roofing tile

With dwindling Baipi and depletion of raw materials , along with the policy requires the industry clean production, recycling economy development and utilization of mining resources , tile products must escape from the " white base " of imprisonment, to expand the scope of use of raw materials , make full use of a wide range of sources the red mud , sand , mud and other inferior favor the development of red blank , gray blank tile products , real tile production waste zero emissions. This requires a full range of industry collaboration and cooperation , the needs of enterprise , government and industry associations to guide the formulation from standard policy advocacy and marketing should be widely publicized , in particular the company's sales team , as a cultural communicator tile , should be positive communication and advocacy non Baipi , red blank tile products. Meanwhile, enterprises should make decorative body layer and the surface layer of product design , and gradually improve the quality of products of non- white base , gradually changing consumers ' Baipi "complex.


On the six characteristics of China's stone industry development status


With the reform and opening up China's stone industry usher in a historical period of rapid development, China 's economic development so that the growing needs of the entire community of the stone . In particular, the accelerated development of the past decade, construction, real estate , transportation , etc. , directly stimulating consumer demand for China's stone industry , Chinese stone industry is facing one of the best historical period booming .

First, the market : eating Chinese bowl , watching the pot of the world

China 's long-term bullish market as the economy , and therefore the stone as a building material luxury, will also long-term positive . Expo 2010 is the feast of stone near future , so the Chinese market is still the main battlefield of the stone industry . Meanwhile, the Chinese market after years of development , has gradually matured. From the variety , the high-end market has return to reason, no longer blind pursuit of expensive imported stone , the stone will become a trend in the use of domestic , and therefore emphasizes the quality standard engineering process larger volumes . Uses other than smooth machined surface on the processing method works also increased , highlighting the sense of the natural properties and texture of stone , the pursuit of heaviness and practical. stone coated steel roofing tile

International market because of the good economic development in recent years , the development of stone industry is also very fast , marble development in China, India , Brazil and the Middle East three granite particularly rapid . Middle East, Russia 's market due to soaring oil prices , strong purchasing power , the U.S. market due to the decline in the price of the stone , a lot of market expansion . International market orders and payment due by the laws of the market completely , though low profits, still suitable for a large variety of stone professional stone company to develop , learn and make long-term investments.

Second, the resources : Cautious open source , science throttling

China is rich in stone resources , contains a lot of granite, slate , sandstone and marble . However, the stone is a non-renewable resource , how to effectively utilize limited resources , is placed in front of us serious problems.

The first is the issue of mining : Tower blocks of thousands of mines , located in different provinces , different positions. Maturity mining methods and techniques vary , advanced mining technology , good location mines, waste less , finished product rate , or the use and exploitation of the technology behind the original mine blasting mining , mined ore feed rate of finished bottom , waste serious. Over the years we acquired the mine in the past have found traces of predatory exploitation of serious damage to mining resources , not only affects the volume ratio and also reduce local taxes. From this point of view on the phenomenon , norms exploitation of mines , the introduction of advanced mining technology , the small mining units into a unified , standardized management , integrating the exploitation of resources and mining resources, to reduce waste mining resources is necessary. Hebei Chengde County , Sichuan Miyi , Shandong Rongcheng adopted market leadership bid , worth promoting mining method standardization , in a sense , but also effectively prevent the implicit loss of state assets.

Third, the personnel : stone coated steel roofing tile systematic training professionals dedicated

Stone processing enterprises employing more than 85 % of the staff is secondary and below education level , they are empirical , mostly by way of apprenticeship to go to work . Most business owners over the last stone , do not pay attention to the training, the blind pursuit of efficiency , the pursuit of profit. In previous years, the stone industry is not to scale , profits are more impressive , the quality of talent to cover up the extent of the impact on the industry . In recent years, the rapid development of stone industry , the depth of processing is not limited to the specifications of the product , additional engineering or special products , but unlike in previous years, so a considerable profit , and thus improve the quality of personnel to enhance the technical capacity is especially important. Meanwhile bosses completed the primitive accumulation , employees and the community is willing to return with a means of education .

While Stone is China 's largest export building materials, but not in stone in our theme of professional education , hundreds of thousands of employees could not get the stone professional learning system. Employees do not understand the basic characteristics of the stone , do not know the rational use of material planning , shop drawings will not look , do not understand the impact of various installation methods for stone processing and so on. These will directly affect the quality of the product , the production cycle and the use of the product. Therefore it is necessary to set up the stone of professional disciplines, the stone circles professionals, researchers teacher, combined with the need to create all kinds of basic courses, professional courses , business management course. From theory to practice , from the experience of the standards, from a rational sense , will enhance the quality of the stone to a higher level of employees and regularly organize seminars, exchanges , and further improve the technical level and management level employees.

High group affiliated with the assistance of Xiamen Branch , Xiamen Tongan Purple Star professional education and educational institutions . Opened in 2005, the first stone of China's engineering college classes, workers are encouraged to register , 80 places is not enough , this year will start the second phase . Power companies is limited, and therefore wants the state to offer undergraduate , correspondence , self-study and other types of stone professional courses , to promote the healthy development of stone industry .

Fourth, the management : stone coated steel roofing tile quality first , the establishment of standards

Consistency and rationality of stone products quality standards is one of the key sectors for survival, as the stone industry has also introduced a number of quality standards, but really fully play the role of product quality control and product quality assurance and promotion yet. The vast majority of today's standards only as a reference , the future of China's stone to move towards more places in the world , and our standards are recognized by the world ? Let alone China 's stone industry production process there is no industry standard , so we should renovation of product quality control , process guidance and standardization of products , production equipment , standardized and scientific efforts in enterprise management, enterprise integration of various categories of resources , to achieve the development of standardization , industrialization, industrialization, to really promote the product quality assurance and improvement.

Fifth, the industrial chain : green industry , in-depth development

China's stone industry is more pure processing plant , pure trade , mining and other forms of pure existence , only a handful of large enterprises to adopt a set of stone mining, production and processing and sales business model, but these are limited to a few stone enterprise "alone " , it can not constitute a chain. Range is particularly wide stone industry chain , related to mining, stone early processing , stone processing , stone processing waste recycling , selling stone , stone processing materials production and sales, Stone production and sales of protective materials , stone installation stages of development and sales, engineering stone production and sales of ancillary products , stone mining and production equipment decoration design and construction , stone works of maintenance and management, and logistics and transportation . Therefore, China should integrate production, integrated marketing, integration of resources, integrated management, accelerated industrialization , industrialization, the formation of the industrial chain, promoting the growth and improvement of stone industry. stone coated steel roofing tile

As the stone industry , whether it is mining sludge and other material not forming or processing enterprises out of the corners more than expected and initial processing enterprises produced , under the premise of no reasonable deal , will cause great damage to the environment . Now do not forming part of the material has been produced by mines or companies or odd bits made ​​of sand play reuse, and initial processing enterprises has still not completely sludge handling , processing enterprises to become a heart disease . Some companies try to brick with stone processing sludge generated , but the results were not particularly evident in the treatment process to go through complicated multi-channel processes , technology is not mature enough to be further improved and perfected.

Most wastewater stone processing enterprises have not been adequately addressed directly discharged , causing great damage to the ecology , the surrounding crops can not grow , in addition, the noise generated by the surrounding residents also caused a great impact . These are all factors in the stone processing enterprises to fully develop a better location constraints . Therefore, based on the need to consider the establishment of more and bigger stone processing park, the layout of the stone processing enterprises to locate and establish supporting waste treatment facilities , effectively centralized waste treatment , will be more conducive to the development of enterprises and the protecting the environment .

Six tree Brand: regulate the market , the creation of brand

Chinese stone industry to move towards faster development path , but also in foreign countries to establish benchmark companies , the creation of brand-name products , take the fine roads . Brand in terms of an enterprise is crucial , and should therefore make great efforts to protect and assist the group, the scale of large companies create a brand name , training and encourage small businesses , not large scale enterprises to take an associate , industrialization , professional development of roads , rectification and removal is not trustworthy, poor product quality , disturb the market order business. Especially some export companies , at the expense of the environment and the cost of transportation overweight , get unreasonably low-cost, low-priced exports , leading to foreign anti-dumping , seriously affecting the entire industry .

Although the stone needs to upgrade every year , year after year scarce resources and innovative , the product has been placed in front . Therefore, a reasonable adjustment stone market , leverage resources , strengthen management , and promote and encourage product innovation, resource utilization, industry structure , product differentiation and innovation, and so it is particularly important . Seek more alternatives , such as artificial stone, after the thin plate and other decorative building materials stone surface treatment effect and can be durable materials . Integration of product structure, the development of new uses and achieve recycling unwanted materials small size , lack of supplementary resources each year . Also need to increase the intensity of innovation in equipment management. Some companies can clearly recognize it as Fujian river stone , on Haita star, Conley and Universal Guangdong , Shandong and Yutong first Tamasawa strengthen international science and technology cooperation, the introduction of foreign advanced machinery and equipment related to or learn from foreign advanced technology, implementation sustainable Development Strategy : from the original pit mining , blasting process modification is stepped mining, cutting wire saws and other machinery advanced technology ; eliminate backward production, accelerate the construction of a modern stone enterprises , enhance their market competitiveness and improve enterprise management level.


2014 price trend analysis of stone


Stone include culture stone , marble , granite , etc., but also includes two natural culture stone culture stone and artificial stone culture . Various types of stone because of its color, production process, the texture is different, there is a big difference in price . stone coated metal roofing tile

Culture stone used for interior decoration locally

Modeling and diverse culture stone , different colors , and more for the local interior decoration , such as the living room TV wall decor , wrought iron heating cover embossed around the shape, or the courtyard ground handling , decorative effect close to nature , reflecting the ancient decorative style. Artificial culture stone which is made from natural culture stone made ​​after reprocessing , lighter weight , non-toxic , no mildew , easy installation features , suitable as wall topical treatment , reduce the loading capacity of the wall , the prices are more natural and cultural Stone expensive, by the joint venture manufacturers of brand, price is generally 300 yuan / box above , if it is imported stone brand, price will be higher , up to about 1000 yuan / box . The natural culture stone much cheaper price , the price is generally around 120-130 yuan / square meter. Consumers can buy a purpose according to their economic capacity and needs. stone coated metal roofing tile

The second half of 2013 the price trend analysis of stone

Marble color determines the price

Marble has always been solid texture, colorful loved by the people . One consumer said buy marble , marble, solid color , large range of options, you can choose one or several different colors with the use of decorative effect , there is a sense of luxury . But said the selection of marble is a hassle , because the same colors natural marble existence of color , so when you want to buy businesses to the warehouse to pick with a block . In order to avoid too much color , undermine the overall decorative effect. stone coated steel roofing tile

Marble color or decide an important factor in the price . According to businessmen , the color of marble for its unique mineral less, so the price is expensive. Color similar to the color of the marble ore prices are generally about 100 yuan / square meter , while the same specifications of red, black , green marble , the price is between 300 yuan / square meter to 500 yuan / square meter.

Artificial marble stone is a new trend of development

Currently on the market are mostly marble natural marble , there is a color difference between the color with marble , heavy weight , large area for indoor decoration , it will increase the load-bearing building body , but also there may be harmful substances in natural marble . Recent artificial marble effectively to market to solve these problems , according to businessmen , artificial marble reprocessing powder made ​​from natural marble , the hardness, gloss and abrasion resistance are better than natural marble , artificial marble color, texture and delicate , lighter weight , color and radioactive material does not exist between the same color stone . However, due to the artificial marble imported from abroad, the higher the price per square meter is about $ 700, and a single model , can only do surface decoration . stone coated steel roofing tile

Stone testing standards and methods of radioactive material

In the state promulgated the "natural stone products Radiological Protection Classification Control Standards ", the equivalent concentration of radium by stone , the stone radioactivity into the A, B, C categories , A class for home decoration , Class B for other decorations the interior decoration, class C can only be used outside the building finishes everything . According to the authorities the latest test results show that low levels of radioactivity marble , granite radioactive relatively high. Emission levels of most of the stone to meet the standard requirements , suitable for home decoration .

There are a variety of stone radioactive detection methods commonly used and simple method is to use a Geiger counter , can be applied to chemical analysis in addition , the calculated combination of physical methods. Experts advise consumers , manufacturers would like to ask when buying a radioactive product certification, the stone has been used for the consumer , may be , contact the Department of Radiation Protection , Beijing, Peking University Environmental Technology Testing Center , experts do stone radioactive standard test .