At present, the international financial crisis hit the wood industry and the Chinese real estate downturn resulting from the negative impact of China's wood industry will go from here, "China wooden" banner can hold on long? Chinese wooden how to face the current difficulties, industry insiders think so :
View: the brand is the result of the consumer's identity and gradually formed
Soden Fort brands and the rise and there is no long history, but why just a few years, the name gradually coming into sight, and gradually take root? Reason, the important point is the company put its inception "doing good product, good brand products "as the direction of enterprise development. stone coated steel roofing tile Any one who truly do business, if not identify the product positioning, not a good product, good brand thinking that companies want to make it impossible to talk about a hundred years old. stone coated steel roofing tile
Brand is an intangible promise. It is the product quality and corporate reputation guarantee, it is the result of the consumer's identity gradually formed. With the brand, sales becomes simple, is to let people come to you, but not necessarily what you find someone else, at least I went to others, they do not feel strange, even a kind of intimacy, which is the brand of the force This has a positive effect on market development, market development will be from passive into active. This reflects the strength of the brand.
Sales network is an important part of brand building, brand building doors first sales up, become famous; while sales volume does not appear there is no significant improvement has been building a good brand of. In the wood industry, as usual, the volume is to rely on to complete sales network, broad distribution network, would in effect expand the brand influence. stone coated steel roofing tile
For solid wood door manufacturers how to create their own brand? How to build its own brand it? Chen believes that branding mainly from the following five aspects.
First, the internal and external management. In certain circumstances, "stabbing outside must first be peace within" is justified, companies make products should not have too many "style and no substance", real work, that is, no stroke stroke victory. For internal management, we must first develop standards, and must be strictly complied with in the implementation of continuous improvement to improve, so that enterprises take the standardization path. As long as identify the direction, implementation of the work, the details of the well, the company's management is very refined. stone coated steel roofing tile
Second, innovation, to provide consumers with high-quality differentiated products. Product quality is the protection of market development, product innovation is the lifeline. Fort doors Soden biggest advantage to win the market can be summarized as: quality, service, resources, innovation, competence. Its product quality is very demanding, can be any type of company with Compare and PK quality. stone coated steel roofing tile
Product innovation is not a problem for Fort Soden, which rely Star decorative arts designer of more than 500 nationwide branch offices, you can collect a lot of creativity. It is understood that the company is hereby established a professional new product development group in 2009 will launch a number of new products, these products can make up for gaps in the market industry. stone coated steel roofing tile
Third, the right brand positioning, product positioning.
Fourth, improve the service. Soden Fort attaches great importance to service, customer service management center set up within 24 hours of complaint resolution channels, orders, check a single full computer automation, and never commit such an extension is the flagship of their customers, the public service has been recognized that many customers are from the dealer with the company after learning about cooperation. stone coated steel roofing tile
Fifth, expand brand awareness and marketing efforts. Branding is a relatively long process, is not the brand, and finally consumers the final say. Consumers mainly by dealers to promote the brand, we must continue to strengthen the training of dealers to increase their technical specialization, a single store can not engage in diversification. To establish a unified store image and showroom, the dealer increase training, services and expertise to make it consistent with the manufacturers, attention to reputation and credibility of consumers, customers, etc. adhere to establish a benchmark. stone coated steel roofing tile
Second point: wood producers joined forces with the channel
Many manufacturers of decorative doors company "hate and love." Production enterprise arrears became one of the problems with the decoration companies, but unlike wooden products, daily consumer goods, the owners of wooden products is not proficient. Most homeowners rely mainly on awareness door decoration company and the dealer's recommendation, the production company knows how to attract dealers, but how good cooperation with the decoration company to achieve a win-win it? stone coated steel roofing tile
Chen Changqing admitted that the company's cooperation with the decoration, mainly to see the company's strength and positioning. Fort Soden and other decorative arts with the Stars is currently the company's total of three kinds of cooperation: promoting bilateral investment decoration company with dealers shop cooperation; decoration company to open a model showrooms; store decoration company holds shares through the order cooperation. As long as both sides can benefit, cooperation will certainly be long-term. stone coated steel roofing tile
Meanwhile, manufacturers and distributors of cooperation is also very important. In each selection, the idea of the two sides must agree. Manufacturers should be considered as part of the factory distributor, to have "your store is my shop" mentality. Dealers to act as manufacturers of ear, market dynamics and good advice as soon as possible back to the manufacturers. Both sides should understand each other and cooperate in order to become bigger and stronger. stone coated steel roofing tile
Point three: the international financial crisis has accelerated consolidation in the industry
China's wood industry development direction where? This issue has become a hot topic in the industry today. Chen Changqing said: "The doors of the brand power will become more apparent, the trend toward a mature home appliances, solid wood composite door remains constant theme, this is the inevitable consolidation in the industry, but the 'financial crisis' has played a catalytic role in accelerating the integration which for strong enterprises is a good thing. " stone coated steel roofing tile
At present, we should upgrade to the product innovation, popular style wood industry in the future to have accurate grasp. At the same time pay close attention to marketing, take the brand development path, profit model innovation, reduce costs, control costs, maximize resources utilization, optimize the internal management and operation system, improve service levels and quality, to provide customers with premium services.
by stone coated steel roofing tile
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